SEO Basics

Search Engine Land » SEO » SEO Review 2022: E-E-A-T, ChatGPT, Search Essentials and More As 2022 proved once again, SEO is never boring. Was 2022 the year of AI, or perhaps the official start of the age of AI? Over the past month, it’s been hard not to read or resist the temptation to […]

Getting a degree is a good thing for some professions. After all, you wouldn’t want a doctor who learned his trade from YouTube videos to remove your appendix, would you? Of course not. But for other professions, you can learn just as much, if not more, than an online college curriculum is worth for a

I saw this thread on Mastodon where Google’s John Mueller and Danny Sullivan were helping internet legend Tim Bray with his SEO issues with Google Search. Yes, he got two Googlers helping out, which is rare, but it’s happened before. Tim Bray is famous, well, internet famous, he has a Wikipedia entry that says: “Timothy

Can you imagine the difficulty of finding an electrician if every Google search turned up global SEO results? How many pages of search results would you have to comb through to find beauties in your neighborhood? On the other hand, think about how ineffective your digital marketing strategy would be if your local business had

Content generation has exploded in recent years, and prompts have become a must-have tool for SEO professionals. With these simple instructions, you can create articles, images, videos and more. For marketers and SEO professionals in particular, mastering prompts is a real advantage. This is because they can teach AI how to best follow SEO recommendations

Today’s Ask SEO question comes from Peter, who asks: “What’s the risk in focusing on what competitors are doing, as opposed to forging your own path? If all competitors are looking at each other, there are no differentiators.” Great question, Peter! And one that comes up a lot. If a company focuses on what its

Most SEO experts are still afraid to publish their success stories, with a few notable exceptions. Many simply cannot share their work, even if it is successful. How Can SEOs Stop Doing “Ghost Optimization”? Before we delve into this question, let’s look at the reasons behind the continued mystery and still prevalent negativity among SEO

So, you want to implement JavaScript redirects, but you’re not sure how they work? Yes, they are more difficult to implement than standard redirects. Ideally, you should use 301s, 302s, or 307-based redirects for implementation. This is the usual best practice. But… what if you don’t have that level of access? What if you have

2022 has been a whirlwind year for the SEO industry and there is no sign of slowing down. This year alone, Google has dropped eight confirmed and unconfirmed updates, leaving many companies struggling to keep up. With so much volatility, how can you adjust your SEO strategy to keep it fresh and relevant? How will

Google Search Advocate John Mueller argues that WordPress is not inherently better for SEO than coding a website from scratch. In response to a Reddit thread, Google Search Advocate John Mueller says that there is no SEO advantage to using WordPress over coding a website yourself. The r/SEO forum thread raises a familiar question that