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SEO Basics

A Guide to Business SEO Strategy for SaaS Brands

Jan 19, 2023
Software as a Service (SaaS) is a very unique but profitable business model when combined with a successful marketing strategy.As the cost of hosting cloud networks and applications tends to decrease with additional customers, SaaS…
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SEO Basics

When is the right time to do a content audit for SEO?

Jan 18, 2023
Today's Ask SEO Question comes from Nick, who asks:"Which period is most important for content analysis? My traffic changes are based on Google Algorithm updates and there is also a certain season. Should I use one year of performance data…
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SEO Basics

Website Indexing for Search Engines: How Does It Work?

Jan 17, 2023
Indexing websites is one of the first steps (after crawling) in a complex process of understanding what web pages are for in order for them to be listed and served as search results by search engines.Search engines are constantly improving…
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SEO Basics

Sitelinks: what they are and how to get them

Jan 16, 2023
There are many dynamics that affect what appears on Google's search engine results pages (SERPs).In the current way Google describes search results, SERPs can include text results, visual results, rich elements, navigation features, and…
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SEO Basics

Google Says Writing SEO Case Studies Is Quite Challenging

Jan 15, 2023
Google has this SEO case study and success story page since 2019, and they have updated it several times, I believe. Recently, fellow Mariachiara Marsella asked John Mueller if Google could add new case studies.John Mueller responded on…
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SEO Basics

Local SEO: Check your photos on the Google Maps pin overlay

Jan 14, 2023
Mike Blumenthal dropped a simple but thoughtful local SEO tip that every business should do some time in the near future. Check out the featured photos that Google chose to display in your Google Maps pin overlay.Mike said on Twitter, "When…
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SEO Basics

6 Ways SEO Pros Are Using ChatGPT Right Now

Jan 13, 2023
Watch out, Google. There is a new player in the search engine scene.Sure, you've heard this before, but this time it's serious.ChatGPT (Generative Pre-trained Transformer) is a large learning model focused on language.Using artificial…
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SEO Basics

Advertisers respond to Google’s Remove Redundant Keywords update.

Jan 12, 2023
How about ringing in the new year with a new Google Ads update?On January 4th, Google emailed the currently automatically applied suggestion to advertisers who have "remove redundant keywords" enabled in their accounts.The email said that…
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SEO Basics

Free SEO tools to help you dominate your competition as a newbie SEO

Jan 11, 2023
This post was sponsored by Ahrefs. The opinions expressed in this article are those of the sponsor.Could your website use performance improvements, but you're not quite sure where to start?Are you looking to improve your search engine…
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SEO Basics

What is a Pillar Page? (How They Can Help Your SEO)

Jan 10, 2023
Columns have been an effective way to link and present web content to users and search engines for some time.In this post, I'll define what a column page is, how it can help your SEO efforts, and share some examples of column pages in…
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