Simon White SEO - Simon White SEO Consultant

Software as a Service (SaaS) is a very unique but profitable business model when combined with a successful marketing strategy.As the cost of hosting cloud networks and applications tends to decrease with additional customers, SaaS…
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Today's Ask SEO Question comes from Nick, who asks:"Which period is most important for content analysis? My traffic changes are based on Google Algorithm updates and there is also a certain season. Should I use one year of performance data…
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Indexing websites is one of the first steps (after crawling) in a complex process of understanding what web pages are for in order for them to be listed and served as search results by search engines.Search engines are constantly improving…
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There are many dynamics that affect what appears on Google's search engine results pages (SERPs).In the current way Google describes search results, SERPs can include text results, visual results, rich elements, navigation features, and…
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Google has this SEO case study and success story page since 2019, and they have updated it several times, I believe. Recently, fellow Mariachiara Marsella asked John Mueller if Google could add new case studies.John Mueller responded on…
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Mike Blumenthal dropped a simple but thoughtful local SEO tip that every business should do some time in the near future. Check out the featured photos that Google chose to display in your Google Maps pin overlay.Mike said on Twitter, "When…
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Watch out, Google. There is a new player in the search engine scene.Sure, you've heard this before, but this time it's serious.ChatGPT (Generative Pre-trained Transformer) is a large learning model focused on language.Using artificial…
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How about ringing in the new year with a new Google Ads update?On January 4th, Google emailed the currently automatically applied suggestion to advertisers who have "remove redundant keywords" enabled in their accounts.The email said that…
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This post was sponsored by Ahrefs. The opinions expressed in this article are those of the sponsor.Could your website use performance improvements, but you're not quite sure where to start?Are you looking to improve your search engine…
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Columns have been an effective way to link and present web content to users and search engines for some time.In this post, I'll define what a column page is, how it can help your SEO efforts, and share some examples of column pages in…
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