Simon White 140 posts 0 comments

Marketing is changing faster than ever. Those of you who aim to become T‑shaped marketers or who manage entire marketing departments know it best. Chasing after the latest marketing fads may provide some short-term results, but marketing…
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How do you instantly tell the difference between a good SEO and a bad one? Look at their SEO reports. Bad SEO reports – Clients get lost in pointless data, don’t know what work was done, and get no insightful comments. Good SEO reports –…
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At Ahrefs, we write a lot of content. We have over 320 blog posts and more than 200 videos published on our YouTube channel—most of which are scripted. Needless to say, we know a thing or two about creating awesome content that your…
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Most people choose WordPress as their website’s CMS because it’s easy to use and SEO friendly out of the box.  Both of these things are true, but it’s important to remember that WordPress is just a content management system (CMS). So the…
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Over the past few years I’ve seen more and more people say that links are dead, don’t matter to rankings, or have lost their meaning. Links are a confirmed important ranking factor, so I thought it would be interesting to test their…
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Many people believe that having multiple pages about the same thing confuses search engines and leads them to rank the “wrong” page. In the words of Patrick Stox, this whole idea is “preposterous.” He’s right. Having multiple pages about…
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Local SEO is the process of increasing your business’s presence in local search to attract more customers or clients. Plenty of guides show you how to do local SEO from start to finish. But they can be daunting, as it’s a complex subject.…
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Es ist unmöglich, Ihre SEO-Bemühungen zu priorisieren und eine Genehmigung zu erhalten, ohne zu wissen, was für Ihre Website funktioniert und was nicht. Das liegt daran, dass Sie keine rationalen Entscheidungen treffen können, ohne zu…
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Das Suchvolumen ist wahrscheinlich die am häufigsten verwendete Kennzahl im SEO. Es hilft uns, die Popularität verschiedener Keywords zu messen und den Suchverkehr vorherzusagen, den wir durch das Ranking für sie erhalten können. Aber…
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DropBox hat sein Wachstum bekanntlich durch die Nutzung seines Produkts beschleunigt – es verschenkte Speicherplatz für jede neue Empfehlung an sein Geschäft. Diese Integration von Produkt und Marketing war damals neu. Sean Ellis, damals…
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