Simon White

Public relations (PR) is the practice of positively influencing a brand’s perception by managing communications with the media and the general public. Great PR can lift your brand awareness, build credibility, earn valuable backlinks, drive referral traffic, engage your target audience, and ultimately bring more sales. In this article, you’ll learn about these 9 PR tactics, …

9 Great Public Relations Tactics with Campaign Examples Read More »

Listen müssen kein Clickbait sein. Diese nervenaufreibenden Posts über die besten Kartoffelchips oder die meisten zerrissenen Prominenten, die Sie auf Facebook sehen, geben Listen einen schlechten Ruf. Es ist durchaus möglich, eine großartige Liste über … so ziemlich alles zu schreiben. In diesem Beitrag erfahren Sie, wie Sie genau das tun. Listen, auch Listenposts genannt, …

How to Write a Great Listicle Post in 10 Steps Read More »

Struggling to find the right tactics to promote your business? Here’s a list of tactics we’ve used at Ahrefs to grow +65% year-on-year. They’re mostly free. You can use them to promote your business too. Get listed on popular directoriesBlog regularlyCreate YouTube videosRepurpose your content on multiple channelsBuild an email listRun a giveawayGet featured on podcastsWrite …

13 Free Ways to Promote Your Business Read More »

Core Web Vitals are the speed metrics that are part of Google’s Page Experience signals used to measure user experience. The statistics measure the visual load with the greatest content paint (LCP), visual stability with cumulative layout shift (CLS) and interactivity with first input delay (FID Page experience and the included Core Web Vital statistics …

Page Speed Is Now More Important for SEO Read More »

Let’s first make sure we understand the absolute basics of SEO, including why it matters and how it compares to other marketing channels. Why is SEO important? Most web traffic comes from Google’s organic results. In other words: organic search accounts for more traffic than all other sources of traffic combined.  If you read our …

Beginner’s Guide to SEO Success Read More »