Master of SEO arts Barry Adams explains what publishers need to do to improve their relationship with everyone’s biggest source of readers – Google. Adams, of Polemic Digital, has been building websites and working with many leading media brands on SEO strategy for over 20 years. Speaking at an important conference in London for publishing …
Google News SEO Tips: The Ultimate Guide for Publishers Read More »
Artificial intelligence for SEO is at a turning point where the technology used by large corporations is increasingly accessible to smaller companies. The increasing use of this new technology is permanently changing today’s SEO practice. But is it right for your business? Here are the surprising facts. What Is AI For SEO AI, or artificial …
Column pages have been an effective way of grouping and presenting website content to users and search engines for some time. In this post, I’ll define what a column page is, how it can help your SEO efforts, and some examples of column pages in action. So let’s start defining column pages. What Is A …
What is a Column Page? (How they can help your SEO) Read More »
Search Engine Optimization » SEO » a 5-step guide to optimizing your SEO and marketing efforts How often have you said the following in the past year? Maybe all of them at once. Amiright? No fingers to write. I have used both. But here’s what you need to know about these common statements: The excuses …
A 5-step framework to scale your content operations and SEO Read More »
If you’ve ever written a blog post or online article, you’ve already asked the question: How long will this last? In other words, what is the ideal length of web content for SEO purposes? Depending on the year and source, you may hear that the ideal keyword for SEO is anywhere from 250 to over …
Word Count & SEO: What Content Marketers Need to Consider Read More »
Science fiction becomes reality! Now we can interact and use things that we were used to seeing in movies on a daily basis. One of the recent revolutionary technologies is ChatGPT which is going to change A LOT of the way we work! As a programmer, I didn’t initially believe that it could solve advanced …
ChatGPT Examples: 5 Ways SEOs and Digital Marketers Can Use ChatGPT Read More »
Since the launch of Search Engine Land, we have provided SEO experts with a platform to share their in-depth knowledge and timely insights – with the aim of helping you solve problems, manage challenges and understand the SEO landscape in constant evolution. That’s why one of my top priorities this year was to help revive …
The 10 best SEO expert columns of 2022 in Search Engine Land Read More »
Google published an important research paper on determining page quality with AI. The details of the algorithm seem remarkably similar to what the helpful content algorithm is known to do. Google Doesn’t Identify Algorithm Technologies No one outside of Google can say with certainty that this research paper is the foundation of a helpful content …
Redirects for SEO must be used correctly because they affect how websites are crawled and indexed by Google. While most people think of redirects as a diversion signal on the internet, there’s a lot more going on, and it’s surprisingly fun to find out. Read on for a complete overview of redirects and proper application for …
Building for the web is harder than ever. Better mobile technologies and web standards are being rolled out every day. So, how do websites keep up? Unlimited data plans are a luxury. But how much data is downloaded when visiting a website and what is the environmental impact of our internet today? The Google search …
