Master of SEO arts Barry Adams explains what publishers need to do to improve their relationship with everyone’s biggest source of readers – Google.
Adams, of Polemic Digital, has been building websites and working with many leading media brands on SEO strategy for over 20 years. Speaking at an important conference in London for publishing executives, organized by the Glide Publishing Platform at Amazon HQ, he gave an interesting, and clear, introduction to the latest ideas on how to get traffic from Google.
But first a warning. Google gives and Google takes. And when it comes to media publishers, the search giant has been taking over in recent years.
Google search algorithm updates
Google makes major updates to its search algorithm every few months. These are the changes to the instructions given to the AI-brain that powers Google search. See the article : Image SEO King, Craig Campbell shares how to get results with images in search engines. According to Adams, Google’s search technology lives inside a black box and even it doesn’t know how search updates will play out when they’re released in the real world. This is why they often have unexpected results and sometimes need to be reversed.
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The last major Google search was the link spam update on December 14, 2022 aimed at cracking down on “spammy” link behavior. These are links placed in websites with the aim of playing Google search rankings. Links to sites are one of the ways that Google’s algorithm determines whether they deserve a position in the search.
Previous changes included the useful content update of August 2022, which focused on breaking down search-ready articles that summarize what others have written without adding value and there are articles that fail to answer the question posed in the title, leaving readers. To see also : More than 50 Local Business SEO SEO tactics for SMEs. feeling stressed.
Adams warns that publishers have been facing the problem of climbing to Google since March 2018, the date of the Google search update Adams describes as Newspocalypse – a change that has significantly reduced the amount of space that Google has given to many news websites.
He uses a graph provided by SEO research company Sistrix to show that the BBC’s search visibility has fallen significantly since 2018, alongside many other news publishers.
“Everybody took a big nose and hasn’t recovered since. It was the first instance where Google said ‘fuck you’ to news websites.”
“In 2018 publishers were put on the road and Google said ‘you can represent this and nothing else’. If you write outside of these ways it is very difficult to get traction in Google search results.
“The Daily Mail for example rarely does stories about the royal family [even though you have great expertise in this area]. Google is not going to let them take part of that.”
Adams said that publishers are not attractive and there is no way when it comes to what is ruled by Google, but they can improve things through “the power of small access”. By earning 1% better every day.
The three pillars of Google news SEO strategy
“You can get your visibility back until the next time Google says ‘fuck you news websites’.”
Adams breaks down what Google does in three main areas of activity: crawling websites, indexing them and ranking them.
The three pillars of SEO as he sees them are focused on these areas: technology to improve the way your site is crawled, the importance of the content to ensure that it is organized and the authority (ensuring that Google gets the right signals to get your content in the search. results).
The speed of your website is the most important factor in ensuring that it is always crawled by Google. Websites should have a server response time of less than 200 milliseconds, Adams says. Anything slower than 600ms and “you should worry”.
Writing relevant news content for Google
Enhanced Mobile Pages, he says, is pretty much dead as a program. This was the format in which sites presented pages that were quickly delivered to mobile devices by Google. Reuters, Ragamuna and others have turned off AMP without any repercussions. But, Adams warns, don’t turn off AMP unless your “core web vitals” are good.
“Subscribing to Google and subscribing to people are almost the same, Google just requires an additional signature.”
Adams said there are three important things on the page that Google focuses on when trying to rank your article:
2) Page title (can be longer)
3) Page title (65 to 70 character limit).
The next most important piece of content is your intro – the summary paragraph that Google displays and publishes next to the topic in search. So while the title should outline the topic, the introduction should summarize the topic in a nutshell.
Note: Most news websites will have a place where you can write a Google summary as separate from the on-page intro (thereby allowing for more creative news and features).
Adams describes internal links within articles as “SEO superpowers” – especially when it comes to linking to your website’s topic and subject pages.
“If you do that systematically you will see a big reward, it just works.”
When it comes to specific URLs for your articles, Adams says these are “a very small ranking factor”. So when it comes to the URL structure he says it’s easy: “Define it once and then leave the fuck alone”.
Google employs thousands of raters who use published guidelines to rate websites to ensure that those with Expertise, Authority and Credibility (EAT) are found in search results.
SEO tips and pitfalls for news publishers:
How to make scoops work
Adams suggests three key ways websites can impress Google raters:
Google says it rewards content creators. But The Sun has lamented that its complaints are often investigated by deputies who have done little more than raise the issue.
Adams says: “Google says it wants to give prominence to the first to publish a story. That doesn’t happen. Google has a selection of recent articles. If you’re the first with a breach you’re not going to rank for that story.
“Google causes the top stories [in search] because of search volume and publication volume. If you’re the first to tell a story, nothing happens.”
If you have a scoop, Adams recommends writing spin-off articles throughout the day. And if you can’t write the first article on the subject, writing the best can lead to more traffic anyway.
AI-written content is risky
If there’s a major update made to a story, he recommends giving it a new URL and setting up a redirect from the old one so that Google knows it’s a new story and replays it. Popularity on the first page also helps Google find stories.
Advertising overload is a lose-lose strategy
According to Adams, AI-written content is a sure way to lower your site’s EAT score with Google and is something that search engines can easily detect.
Overloading the site with short-term game ads is a self-defeating strategy, according to Adams.
Era of easy clicks is coming to an end
“A lot of advertising hurts a website in the long run because it makes the page load slower. The faster the page loads the better for everything: better for advertisers and better for Google.”
Adams predicts that in the next year or so Google will stop rewarding articles like “X what time is the football game on” which are written to attract cheap clicks while providing the reader with little or no value. “It’s better to have a topic and write about it in detail.” He suggests these types of articles will be penalized by Google “probably before the end of March in the next core update”.
Topics in this issue:
How do you get top stories on Google?
- Email email@example.com to report errors, provide story tips or submit a letter for publication on our “Letters Page” blog.
- The first method you will probably hear about is building your own free website with Google sites, Groove funnels, Wix or another free website builder, and publishing lots of articles. This is a long term business model and at the back end you will make sales promoting affiliate products or finally placing ads on your site.
- If you share a paid issue, other people may not have full access until they have also paid.
For the latest top stories: Click Headlines.
To read a story with different perspectives and contexts: Click Full coverage of this story.
Tracking topics, sources, and locations: Find your interests. Then click Follow.
How many followers do you need to get paid for posts?
How do you access Google stories? For your Web Articles to be eligible to appear on Google Search or Google Discover events, provide the metadata required to display the Web Article in the search. Check out the full list of metadata. Make sure that your Web Article looks good in Google’s Web Articles Test Tool.
How do you stand in the top stories? Create High-Quality Content. High-quality content provides a great user experience â€“ meaning people interact with it more, stay on the page longer, click links, etc. And this makes the page more visible in Top Stories.
Why can’t I find more Google stories? To get a new story, open your app and swipe down on the screen. Make sure you are connected to Wi-Fi or mobile. If the app closes or goes blank, learn how to clear your app’s cache and data.
That being said, you are still required to have a reasonable number of followers. No one will pay you anything to make Instagram reels or TikToks that only your friends will see. But you only need to reach 1,000 followers to be able to start making a little money.
How many followers do I need on Instagram to get paid?
How much does 10K Instagram followers make? Influencers with a million followers can earn up to $670 per post; a creator with 100,000 followers can make $200 a post; someone with up to 10,000 followers can collect in $88 per post, according to Search Engine Journal.
Are you paid for 1000 followers on Instagram? Micro-influencers (accounts with 1,000 to 10,000 followers) earn an average of $1,420 per month, and mega-influencers (accounts with more than a million followers) earn up to 15,336 per month.
Do you get paid for 1000 followers on Instagram?
How many followers do I need to get to get paid? With just 1,000 followers or so, you can make money on Instagram. Neil Patel, a well-known digital marketing expert, says the key is engagement – followers like, share and comment on your posts. “Even if you have 1,000 engaged followers, the opportunity to make money is there,” he writes on his blog.
Other monetization features on Instagram like “Badges,” Instagram’s tipping tool for IG Live, require creators to have at least 10,000 followers. Many of these programs are also limited to certain countries, have a minimum age of 18, and require accounts to be registered as business or developer accounts on the app.
At what followers will Instagram pay you?
How many followers on Instagram do you need to make $1000 a month? It was estimated that an account with 10k-15k followers could easily attract several brands and earn $150-$200 a post and earn more than $1,000 every month.
Gaining the trust of your followers and engaging with them will help your account grow. Beyond the number of followers, brands look to influencers to work with who have an active following. So even if you only have 1,000 followers, you can make some real money.
How many views do I need to get paid on Instagram?
What happens to 1000 followers on Instagram? Growth is always a good sign of a successful, successful account and once you have 1,000 followers, more money making opportunities open up to you. All in all, as long as you’re seeing great engagement and creating high-quality content, you’re on the right track to making money on Instagram.
How many Instagram followers do you need to make money? With just 1,000 followers or so, you can make money on Instagram. Neil Patel, a well-known digital marketing expert, says the key is engagement – followers like, share and comment on your posts.
When will Instagram pay you? With most money generators, you will be paid when you earn at least $100 in cash. For Charities, this threshold may be $100, £100, or â¬100. If you are a US developer earning with Pens or badges, you will get your payout when you earn at least $25.
Do you have to pay to publish with Google Sites?
Instagram pays Play Bonuses based on the views you get on your Reels. Eligible creators with a business or creator account can earn money on Reels that generate at least 1,000 views within 30 days.
Can I get paid for views on Instagram? Monetize your content Your income depends on the number of views your video gets, or âMonetizeable Plays,â according to Instagram. You will get 55% of the ad revenue generated from each view, paid monthly to your bank account. Turn on In-stream Video Ads and start earning in three steps: Go to Account Settings.
How much does one million Instagram views make? According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with 1 million followers can see a $10,000 post. Do you have more than 1 million followers? You can charge $100,000 or more.
How much does it cost to Publish on Google Sites?
There are many companies that can help you build and advertise a website. But Google Sites makes the process simple, straightforward, and comfortable.
Can You Publish Google Sites for Free? Are Google Sites free? Yes! You can build a Google Site at zero cost. Moreover, since it has no pricing tiers, you get all its features for free.
What happens if I publish a Google site? When you click âPublishâ in the new Google Sites, you allow other people to view your site. If your organization allows you to advertise sites on the web, you will see options to (1) allow anyone on your domain or anyone on the web to visit your site, and (2) allow your site to appear in search results.
How can I make money from Google News?
Google Sites are free to create, manage, and save with a Google or Gmail account. There is no fee for web hosting. If, however, you are using Google Sites together with Google Apps, the cost is included in the user license fee – about $50 per user, per year.
Can I advertise my site for free? Create a Website with WordPress WordPress is the most popular website builder on the market with the slogan ‘Democratize Publishing’. It’s free (as in free) and open-source software that anyone can use to build any type of website.
How long does it take to load a site for Google? After hitting the publish button, your website will only take 3-4 seconds to publish any changes you make to the live website. You can go back and make as many changes as you want, for as long as you want and your users will NOT see those changes until you hit the blue PUBLISH button.
MONEY FROM GOOGLE 2021 for days you can just use Google news and spinbot to create different and high quality articles and they will pay you up to $1 per word so this is the first website and I have two more for you so here is this website for you. can be paid.