SEO

Startups are always on the lookout for scalable growth tactics that can be done with little or no money. Search engine optimization, or simply SEO, is one of them. SEO doesn’t require a big budget and, if done correctly, brings free traffic that grows almost on autopilot. What’s more, it can boost other marketing tactics and […]

We asked Twitter users to recommend their favorite free digital marketing courses and received over a hundred replies: Is there a good FREE digital marketing course that you can recommend? — Tim Soulo (@timsoulo) August 17, 2021 Courses from Google’s Digital Garage, HubSpot Academy, and Ahrefs Academy all got a seal of approval. But what else met the mark?

Link building has been my passion for nearly a decade. Before working for Ahrefs, I worked as a link-building consultant, helping dozens of clients build hundreds of links. What I learned during this time is that you don’t need dozens of link-building tools. You just need a few of the best ones. And in 2021, I’m convinced

The keywords you choose can make or break your SEO campaign. If you make wise keyword choices, you will produce content with the potential to attract valuable organic search traffic month after month. If you pick the wrong keywords, your content will attract little or no traffic. So how do you choose the right keywords

There are two sources of keyword search volume data that comes directly from Google: Google Search Console (Terms of Service) and Google Keyword Planner (GKP). We decided to compare the numbers between the two and see how much they match. Terms of Service is widely regarded as the “single source of truth” for accurate keyword

SaaS marketing is the process of building awareness, increasing interest, and acquiring more customers for a software-as-a-service (SaaS) product. As a SaaS company ourselves, we’re no strangers to the process. In fact, we’d like to think we’re more than decent at it. Not only have we reached an eight-figure ARR, but marketers also frequently analyze

You’ve probably noticed that there’s a lot of jargon and abbreviations in SEO. So we curated and categorized all the important SEO terms and their definitions below. Click to find a particular term you’re interested in, or keep reading for all definitions. # | A | B | C | D | E | F | G | H | I | J | K | L |

Everyone wants organic traffic to landing pages because they convert so well. And although it can be harder to rank a landing page in Google compared to, say, a blog post, it is possible. Just look at this landing page from Asana.  The entire page is designed to drive people toward the free trial. Every new click

Every SEO guide ventures to solve the mystery of Google’s algorithm. But what if Google had a document telling you how it wants its algorithm to behave? Google’s Quality Rater Guidelines is that document. Unfortunately, it’s 172 pages long. So in the interest of saving your sanity, I decided to read the entire thing and just

Among other things, a good blog can: Drive traffic to your business. Increase awareness of your brand and products. Bring new customers your way. Educate and nurture your customers and prospects. Help you become a thought leader in your niche. We say “can” because you first need a bulletproof blog content strategy for your blog to tick all