I’d rather see Google rank original news stories first, says Qamar Zaman. Many website creators use WP automatic plugins and game the system.
Dallas, Sept. 3, 2022 (GLOBE NEWSWIRE) — Eight days after Google began rolling out the helpful content update, Qamar Zaman and his team at KISS PR, a Texas-based website growth company, have not seen a remarkably high SERP (search engine results pages) volatility figures, except for news websites. From September 2, 2022, websites in the News category will be the losers per SEM RUSH Sensor.
The high SERP volatility score for news content is understandable and to be expected. According to Zaman, the relevance of news content depends on the time.
“The news you read yesterday is less relevant today. The latest news is the most relevant content, and that’s what search engines, like Google, will rank highly in the SERPs,” Zaman explained.
In a recent tweet from Danny Sullivan “Update is not done. It is also part of an ongoing effort, as we explained. We will continue to refine how it works. The guidance we have provided is what SEOs and creators should do.” consider.” According to SEM RUSH Sensor data, as of September 2, 2022, here are the top 10 categories with the highest SERP volatility. Zaman wanted to point out that, except for News, the other nine categories in this list have average scores.
News SERP volatility score 0.7 lower compared to yesterday. It’s also worth noting that the worst performance didn’t happen after the rollout of the useful content update, but before it, around the second week of August.
Rank 2: Art & entertainment
Today’s SERP volatility score in this category is 0.6 lower than yesterday’s. The same goes for News; the highest SERP volatility score occurred in the second week of August, more than two weeks before Google’s useful content was rolled out.
Today’s sports SERP volatility score has improved compared to the past few days’ performance. It is 1.0 lower compared to yesterday’s score.
Today’s SERP volatility score for Games is 0.4 lower compared to yesterday. After the helpful content update from Google, there is no significant difference in ranking between websites in this category.
The same goes for Games, there are no significant changes in SERP volatility score with online communities after the rollout of Google’s helpful content update. Although today’s score is 0.3 lower than yesterday’s, this change is considered negligible.
The SERP volatility score is 1.0 lower than yesterday. And the same goes for other categories, it seems that shopping websites are not yet negatively affected by Google’s helpful content update.
Rank 7: Business & industrial
The SERP volatility score is 1.1 lower compared to yesterday. This category maintains a good score after the rollout of the Google useful content update.
Home & Garden’s SERP volatility score is 1.1 lower than yesterday. The same goes for the other categories, it seems that it is not yet negatively affected by Google’s helpful content update.
This is another category with no significant SERP volatility activity in the past eight days. The score today is 0.8 lower than yesterday.
Finance has a stable SERP volatility score as it hasn’t moved beyond 3.7 since the rollout of Google’s helpful content update. Today’s score is 1.3 lower than yesterday.
Zaman and his team are optimistic about current SERP volatility performance per SEM RUSH sensor data. They expect erratic changes next week following the completion of the rollout of Google’s helpful content update. Since this update is not a core update, Google wants makers to follow the guidelines, as the impact will be greater once the update is fully incorporated into the Google ranking ecosystem. As a news content creator
“I’d rather see Google rank original news stories first. Currently, content scrapers and aggregators are devaluing the work of original news publishers. Many website creators use WP automatic plugins that parse content, remove attribution, and create duplicate versions of existing news stories. people who actually create this new content don’t get the credit or traffic they deserve because low quality spin-offs rank higher in search results, we’ve informed Google about this a number of times, and the response we consistently get is vague
“We just have to wait and see,” Zaman said.
indemnification. The above data is public information and available through SEMRush Serp Sensor. The author shares the data to provide information about Google’s content update.