How Public Web Data Helps SEO Strategies for Small Businesses

This post was sponsored by Bright Data. The opinions expressed in this article are those of the sponsor itself.

SEO is a never-ending battle that has everyone vying for the top spot, literally and figuratively.

Competition between marketing teams around the world has changed the way consumers look for and buy products and services.

SEO has also changed the overall marketing strategies of small and large businesses.

But search engine tides tend to change direction constantly, especially when it comes to keywords, backlinks and popular content.

These changes present constant challenges, even for industry veterans.

There is a transformation underway to provide greater clarity to the SEO image.

This transformation can be accessed through public web data.

What Is Public Web Data?

What Is Public Web Data?

Public web data is any information that is publicly available online.

This can be easily collected and used to establish a marketing dataset that informs a successful strategy.

For example, a company new to Customer Relationship Management (CRM) might want to collect data from the web that reports on:

This information is used to feed algorithms, answer business questions, and compete with other companies.

As such, public web data can be thought of as a mass collection of public information that shows how the general public browses the web and makes decisions.

Screenshot of Bright Data Data Collector, June 2022

How Does Public Data Help My SEO Strategy?

How Does Public Data Help My SEO Strategy?

Public web data helps guide your SEO decision making by helping you develop strategies based on accurate, live information from multiple sources and regions.

This ensures that you are not basing critical SEO strategies on outdated or incorrect data samples.

As a result, you are able to stand out and stay ahead of your competitors – something that is critical to success.

For Small Businesses: Public Web Data Provides A Competitive Edge

For Small Businesses: Public Web Data Provides A Competitive Edge

With smart tactics, small marketing teams can take on large retail conglomerates like Walmart, Best Buy and Target.

So how can smaller teams stand out?

By using public web data to help inform and analyze your SEO strategy, you can:

The real-time competitive insights that public data brings can help you fully understand what users, or your target audience, see when searching for available offers.

You can use this data to revamp on-page and off-page SEO strategies.

It also provides keyword and backlink intelligence to identify other areas for optimization.

Empowered with this information, you can create and manage more effective content that generates organic traffic from search engines.

What might be even more important is that public web data allows you to see your ranking in search engines around the world.

Large amounts of public information are restricted and companies are often unable to view certain content based on geographic location or device.

The available data is only half the story. You can try to analyze it yourself, but the data requires infrastructure to collect, structure and interpret.

As a result, to monitor SERP rankings around the world, marketing teams need access to public web data collection services.

They can be used to geo-segment and automate data collection, which ultimately saves you valuable time and resources and helps you make successful, informed decisions around your content output.

How To Find Public Web Data

How To Find Public Web Data

Screenshot of Bright Data Data Collector, June 2022

Bright Data, the world’s #1 platform for data-driven SEO, is a great resource for public web data.

Through public web data for SEO, Bright Data is helping businesses rank higher than their competitors, track their SERP positions in real-time, locate untapped backlink opportunities, and create content that resonates with their customers.

As an industry leader, companies trust Bright Data to revolutionize their on-page and off-page SEO strategies, as well as optimize their paid campaigns and lower their cost-per-click.

Marketing teams globally turn to our platform because it offers:

Additionally, utilizing Bright Data’s platform and analytics allows marketing teams to increase the visibility of their e-commerce applications and products to any search platform, regardless of location.

As a result, companies gain valuable insights into new and old competing brands. They are also enabled to automate, improve and track keywords.

Make It Easy To Use Public Web Data To Navigate SEO

Make It Easy To Use Public Web Data To Navigate SEO

If you don’t have the infrastructure to properly handle data about your audience and competitors, you could be operating without all the information you need to succeed.

SEO is not a transparent discipline, so you need every advantage you can get.

It may feel like you are sailing your ship in foggy waters, waiting but not knowing if you will eventually reach land on the other side.

For marketers to truly succeed in today’s over-saturated marketplace, visibility is critical.

You can read all you want about SEO best practices, but you won’t know what’s working and what’s not working in your content until you test and analyze it.

Organic SEO is key to visibility, content is key to SEO, and public web data collection services are how you plan, evaluate, and implement the most effective content.

Speak directly to Bright Data & Keren Pakes Communications on LinkedIn and discover how your business can achieve SEO success using public web data.

For more information on how collecting data from the web can help your business, visit Bright Data.

Featured Image: whiteMocca/Shutterstock

Can I do SEO for free?

Ahrefs SEO toolbar is a free Chrome and Firefox extension that allows you to check for broken links, track redirect chains, and highlight nofollow links to any webpage. It also generates an on-page SEO report that includes the webpage title. Meta Description.

Is SEO free on Google? Google Analytics is one of the best free SEO tools every digital marketer should use.

How can I get free SEO for my website?

The best free SEO tools

  • Bing Webmaster Tools. While Google Webmaster Tools gets all the glory, people forget that Bing Webmaster offers a full set of websites and search analytics. …
  • Data Studio. …
  • Improved Google Analytics Annotations. …
  • Google Analytics. …
  • Search Console. …
  • Keyword hero. …
  • MozCast.

Can I do my own SEO for my website?

You can absolutely do SEO yourself or DIY SEO (Do It Yourself SEO). With some research and a lot of practice, anyone can learn how to do SEO for their business. A quick way to get started with SEO is to enter your URL here and then focus your SEO efforts on the recommended action items.

What are the top three SEO strategies?

What are the top three SEO strategies?

  • Website Optimization #1. Let’s start with what you already have: your website. …
  • #2 Regular content publishing. SEO traffic is also influenced by how consistently you publish your blogs. …
  • #3 Link Building. …
  • Take the uncertainty out of content marketing with DemandJump.

What are the 3 main areas of SEO? We cover the three basic parts of SEO: technical SEO, content/relevance SEO, and promotion/authority SEO.

What are the three stages of ranking?

The three ranking stages are: discovery, relevance, and authority.

How SEO Works For business?

When your SEO strategy works, your site’s ranking improves, which means more visitors will find your pages in search results. With more exposure and traffic to your high-value content, more websites will link to your pages, which increases your authority and credibility, which leads to an improvement in your website rankings.

How does a company use SEO? SEO stands for Search Engine Optimization. In the simplest terms, good SEO optimizes your online visibility. This means that the more people view your website, the more your online traffic will increase and the greater your chances of providing your product or service to a greater number of people.

What is SEO and how it works for small businesses?

SEO is the process organizations go through to ensure their website ranks high in organic results for relevant keywords and phrases. For example, let’s say you have an article on how to build a birdhouse. To get your content in front of the right people, you probably would.

Is SEO good for small businesses?

SEO helps small business owners build fast, robust and easy-to-use websites that rank higher in search engines, which in turn helps drive more qualified prospects to their websites and eventually increases conversion rates.

What is SEO and how does it work?

Well, SEO stands for ‘Search Engine Optimization’ which is the process of getting traffic from free, organic, editorial or natural search results in search engines. It is intended to improve your site’s position on search results pages. Remember, the higher the site is listed, the more people will see it.