How to optimize your hotel website for local SEO

Do you want a consistent stream of new customers?

Do you want to improve your online visibility and reach?

You need to improve your hotel’s local SEO to boost organic website traffic and stand out from other hotel brands.

With the rise of digital devices, customers are scrolling through search engines to look for decent hotels that will ensure a comfortable stay during their travels.

Search engine optimization for hotels

has become increasingly important if you want to connect with your potential guests and turn them into long-term customers.

But how to improve local search engine optimization for hotels?

What strategies are appropriate to help you with organic hotel marketing efforts?

9 Tips to Improve the Hotel’s Local SEO

With hotels relying on various OTA and paid advertising platforms, SEO for hotels is still one of the leading hotel marketing strategies to help you improve your hotel’s scale and reach and visibility.

Multiple strategies can be followed to improve local SEO for hotels, and we’ve compiled a list of some highly effective tips to help you boost your hotel occupancy and lead generation efforts.

Improve your Google My Business listing

Google My Business is a free tool to significantly improve SEO for hotels. It is also necessary to see your hotel property on the map.

Because Google wants to show the most informative and genuine results possible to a searcher, a fully optimized and complete Google My Business listing with high quality photos and information about your hotel facilities, availability and prices will raise your profile and increase organic traffic results.

Your potential guests can use the details to contact your hotel owner and book the hotel’s rooms in no time.

Use of keywords

Keywords are very important for local SEO for hotels. You need to use a keyword planner to get the best keywords with high traffic volume from your target audience.

Once you have the keywords, you can use them in your blog articles and website content and the search engine crawlers will rank your websites and website in the SERP.

Study your competitors and create better quality and SEO-optimized content to increase your website ranking. By reaching the top of the search results, you will increase your local traffic and improve your organic marketing results.

Collect reviews

Having great reviews on various listing websites, OTAs or your hotel website can help you increase the conversion rate and attract new guests through the online portal.

You should ask your guests to leave a comment or rate the stay experience to improve your online presence and increase organic traffic.

It can also work as an online word-of-mouth marketing form and help you strengthen your hotel’s brand presence in the digital space.

Also, be sure to show professionalism and a positive attitude toward your guests and provide personalized responses with a thank you note.

Even if your guest leaves a negative review, be polite and inform them of the changes you are making to address their concerns.

Online listings

You can use online listings to increase your presence in the web space. Choose different OTAs and list websites to increase your presence and convert the audience of these platforms to your hotel brand.

You can provide complete details about your business to minimize the gap between your hotel reception and your potential guest.

Create local content

Besides creating SEO-focused content sprinkled with quality keywords, local content can be one of the most effective hotel marketing strategies to boost your brand image.

For example, you can post about various events related to sports teams or other local events near or in your hotel.

Here’s what you can add to your site to help local customers find you:

Improve technical SEO

Technical SEO for hotels can help you improve your local SEO results and help you rank higher in the SERPs. Make sure your website’s loading speed is great and you don’t have any broken links to hinder the user experience.

These two factors can help the search engine spider and crawler to analyze your website effectively and help you attract the local audience with finesse.

Also, with the increase in mobile users, make sure your website is mobile friendly and displays properly on smart devices. A poor experience on a mobile device can cause you to lose potential customers, which can hinder your revenue and profits.

Improve the website’s UX/UI

You should know that UX/UI is crucial in website design. Your website’s user experience and interface should engage your audience and seamlessly channel them to take a specific desired action.

A professional UI/UX can minimize the bounce rate on your website, increase your SEO results and increase user conversion chances.

Here are the factors related to UI/UX you must consider:

Ask your website developers and designers to deliver the best results to attract potential guests and increase your hotel check-ins.

Build backlinks

While most hotel businesses focus on on-site SEO, they ignore the importance of off-site SEO. You should follow various link-building practices to increase your domain authority and increase your SERP results.

Backlinks from credible sources can boost your brand image and help you attract local audiences with finesse. Also, build a strong internal linking network to increase users’ time on your website. It can increase the chances of conversions and lead generation.

You should perform regular audits and check for broken links to ensure that your local search engine results page results are intact and unaffected. Also analyze various business metrics to optimize your SEO results and strengthen the areas that need improvement.

You can implement local SEO strategies of different hotels to check if they work for your business or not. Implement A/B testing and get the best results for your business.

Set realistic goals and monitor your website’s performance based on your goals. You can hire a professional team of marketers to help drive the local SEO results of your desired hotel.

But once you boost your inbound bookings, you should incorporate professional hotel management software to streamline your business operations.

Our team has filtered the best software to help you minimize your search efforts.

AxisRooms Got You Covered

AxisRooms offers an end-to-end suite to handle your hotel operations, regardless of the niche and scale of your business.

With AxisRooms you get access to various features such as revenue management, property management, channel manager, booking engine, vacation rental software, and rate shopper to improve the guest experience.

Integrating AxisRooms can be a great tech upgrade for your hotel business to align with the modern ecosystem and bypass the manual and traditional operational hickups to scale your business.

You will get quality 24*7 support to resolve issues and problems to avoid blockage in your hotel booking and operation workflow.

Get access to the software with the demo version and transform your existing business ecosystem. Use powerful SEO strategies to provide the best workspace for your workforce and handle your attracted guests.

AxisRooms Editorial Desk

AxisRooms, a software suite provider for the hospitality industry, is committed to helping your business grow, not only with our state-of-the-art products and services, but also with the latest updates from the travel and hospitality industry. Do you have something to say? Write to us at: [email protected]

How do hotels get new customers?

10 Smart Hotel Marketing Strategies to Increase Reservations

  • Tip #1: Just start looking online! …
  • Tip #2: Remarketing, Remarketing, Remarketing. …
  • Tip #3: Make sure you’re targeting the right audience. …
  • Tip #4: Allocate more marketing budget during peak booking seasons. …
  • Tip #5: Give incentives to get people interested.

What are components of local SEO?

According to Google’s site, “relevance, distance and prominence” are the most important factors in determining your local ranking. Make sure you are found for those products and services that your target customers are looking for.

What are the 3 components of SEO? The three main components of SEO are: Technical SEO. On-page SEO (or Content SEO) Off-page SEO (or Links)

What is included in local SEO?

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.

What are local SEO keywords?

Local keywords are keywords that contain location-specific phrases that generate results related to the same geographic location. These keywords help drive people to your business in your area and play an integral role in optimizing your local search engine optimization (SEO) strategy.

What is locally optimized SEO?

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.

What is the difference between SEO and local SEO? While traditional SEO focuses on improving your site’s visibility on a national or global scale, local SEO allows you to capture local search territory to connect with searchers in your area. SEO and local SEO use many of the same strategies.

What is local SEO and why is it so important?

Simply put, local SEO is where you focus on improving your rankings and visibility in local search results such as Google’s Map Pack / Local Pack. Organic SEO is how to improve website ranking in organic search. How your website ranks in the organic results can also positively affect your Local Pack ranking.

Why is local SEO important for your business?

Local SEO allows you to put important information about your site online, such as the address and phone number of your business. In addition, you can highlight and promote the type of products or services you offer on your website using SEO techniques.

How do you know if you need local SEO?

How do you know if you need Local SEO? If your customer base is primarily located in the same city or metropolitan area where your business is located (ie a local business), you need local SEO. If you have a brick-and-mortar location (or locations), you need local SEO.

Why is local SEO important for SEO?

Benefits of Local SEO Better Online Visibility: Local SEO activity, such as citation and link building, increases your online visibility. This makes your business easier to discover by new customers. More in-store foot traffic: Increased local visibility brings more foot traffic to your brick-and-mortar location.

What does optimized SEO mean?

SEO means search engine optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity, so that its pages can be easily found, more relevant and popular in the face of user search queries become, and as a consequence, search engines rank them better.

What are 3 main areas of SEO?

This is a complete guide to the three components of SEO. What are Technical SEO, On-Page SEO, and Off-Page SEO.