Since the launch of Search Engine Land, we have provided SEO experts with a platform to share their in-depth knowledge and timely insights – with the aim of helping you solve problems, manage challenges and understand the SEO landscape in constant evolution. That’s why one of my top priorities this year was to help revive […]

Google published an important research paper on determining page quality with AI. The details of the algorithm seem remarkably similar to what the helpful content algorithm is known to do. Google Doesn’t Identify Algorithm TechnologiesContents1 Google Doesn’t Identify Algorithm Technologies2 The Helpful Content Signal2.1 1. It Improves a Classifier2.2 2. It’s Not a Manual or

Redirects for SEO must be used correctly because they affect how websites are crawled and indexed by Google. While most people think of redirects as a diversion signal on the internet, there’s a lot more going on, and it’s surprisingly fun to find out. Read on for a complete overview of redirects and proper application for

Building for the web is harder than ever. Better mobile technologies and web standards are being rolled out every day. So, how do websites keep up? Unlimited data plans are a luxury. But how much data is downloaded when visiting a website and what is the environmental impact of our internet today? The Google search

Search Engine Land » SEO » SEO Review 2022: E-E-A-T, ChatGPT, Search Essentials and More As 2022 proved once again, SEO is never boring. Was 2022 the year of AI, or perhaps the official start of the age of AI? Over the past month, it’s been hard not to read or resist the temptation to

Getting a degree is a good thing for some professions. After all, you wouldn’t want a doctor who learned his trade from YouTube videos to remove your appendix, would you? Of course not. But for other professions, you can learn just as much, if not more, than an online college curriculum is worth for a

I saw this thread on Mastodon where Google’s John Mueller and Danny Sullivan were helping internet legend Tim Bray with his SEO issues with Google Search. Yes, he got two Googlers helping out, which is rare, but it’s happened before. Tim Bray is famous, well, internet famous, he has a Wikipedia entry that says: “Timothy

Can you imagine the difficulty of finding an electrician if every Google search turned up global SEO results? How many pages of search results would you have to comb through to find beauties in your neighborhood? On the other hand, think about how ineffective your digital marketing strategy would be if your local business had

Content generation has exploded in recent years, and prompts have become a must-have tool for SEO professionals. With these simple instructions, you can create articles, images, videos and more. For marketers and SEO professionals in particular, mastering prompts is a real advantage. This is because they can teach AI how to best follow SEO recommendations

Today’s Ask SEO question comes from Peter, who asks: “What’s the risk in focusing on what competitors are doing, as opposed to forging your own path? If all competitors are looking at each other, there are no differentiators.” Great question, Peter! And one that comes up a lot. If a company focuses on what its