Can you imagine the difficulty of finding an electrician if every Google search turned up global SEO results? How many pages of search results would you have to comb through to find beauties in your neighborhood? On the other hand, think about how ineffective your digital marketing strategy would be if your local business had …
How to Target Multiple Cities without Hurting Your SEO Read More »
Content generation has exploded in recent years, and prompts have become a must-have tool for SEO professionals. With these simple instructions, you can create articles, images, videos and more. For marketers and SEO professionals in particular, mastering prompts is a real advantage. This is because they can teach AI how to best follow SEO recommendations …
Why SEO Pros Should Master Prompts: The ChatGPT Revolution Read More »
Today’s Ask SEO question comes from Peter, who asks: “What’s the risk in focusing on what competitors are doing, as opposed to forging your own path? If all competitors are looking at each other, there are no differentiators.” Great question, Peter! And one that comes up a lot. If a company focuses on what its …
What is the risk of focusing on competitor SEO strategies? Read More »
Most SEO experts are still afraid to publish their success stories, with a few notable exceptions. Many simply cannot share their work, even if it is successful. How Can SEOs Stop Doing “Ghost Optimization”? Before we delve into this question, let’s look at the reasons behind the continued mystery and still prevalent negativity among SEO …
Why SEO experts rarely share actual success stories Read More »
So, you want to implement JavaScript redirects, but you’re not sure how they work? Yes, they are more difficult to implement than standard redirects. Ideally, you should use 301s, 302s, or 307-based redirects for implementation. This is the usual best practice. But… what if you don’t have that level of access? What if you have …
2022 has been a whirlwind year for the SEO industry and there is no sign of slowing down. This year alone, Google has dropped eight confirmed and unconfirmed updates, leaving many companies struggling to keep up. With so much volatility, how can you adjust your SEO strategy to keep it fresh and relevant? How will …
Predictions of SEO and Google algorithm experts for 2023 Read More »
Google Search Advocate John Mueller argues that WordPress is not inherently better for SEO than coding a website from scratch. In response to a Reddit thread, Google Search Advocate John Mueller says that there is no SEO advantage to using WordPress over coding a website yourself. The r/SEO forum thread raises a familiar question that …
Google’s John Mueller: WordPress isn’t inherently better for SEO Read More »
There are many programming languages to learn. For SEO, the programming language you choose depends on what you plan to do with that language and how you plan to implement changes to that language. When SEO professionals create SEO programs, they typically want to do a combination of these four things: The latter is often …
It’s still important to keep track of keyword rankings if you want to maximize your SEO efforts. Tracking keyword rankings can help you ensure your website is visible, taking up valuable search engine space and driving incremental traffic, sales, conversions and revenue. With the right tools, platforms, and processes, you can monitor your website’s performance, …
Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the Search Quality Qualifier guidelines list the criteria Google looks for. Google is updating the E-A-T concept with an extra ‘E’ for experience. The new acronym E-E-A-T stands for Experience, Expertise, Authority and Reliability. Google’s search quality rater guidelines have been …
Google E-E-A-T: How to show first-hand experience Read More »
