There are many dynamics that affect what appears on Google’s search engine results pages (SERPs). In the current way Google describes search results, SERPs can include text results, visual results, rich elements, navigation features, and more. The more space and real estate you can own on the SERPs, the better your chances of getting the […]

Google has this SEO case study and success story page since 2019, and they have updated it several times, I believe. Recently, fellow Mariachiara Marsella asked John Mueller if Google could add new case studies. John Mueller responded on Mastodon, “I find it quite challenging for us to do this since the search is so

Mike Blumenthal dropped a simple but thoughtful local SEO tip that every business should do some time in the near future. Check out the featured photos that Google chose to display in your Google Maps pin overlay. Mike said on Twitter, “When the new side map for the Local Pack was introduced last month, I

Watch out, Google. There is a new player in the search engine scene. Sure, you’ve heard this before, but this time it’s serious. ChatGPT (Generative Pre-trained Transformer) is a large learning model focused on language. Using artificial intelligence (AI) and massive amounts of data, it can interact with users in a conversational manner, answer follow-up

How about ringing in the new year with a new Google Ads update? On January 4th, Google emailed the currently automatically applied suggestion to advertisers who have “remove redundant keywords” enabled in their accounts. The email said that starting January 19th, Google will start removing redundant keywords across different match types. First reported by Robert

This post was sponsored by Ahrefs. The opinions expressed in this article are those of the sponsor. Could your website use performance improvements, but you’re not quite sure where to start? Are you looking to improve your search engine rankings but still get the SEO expertise required to do it? You probably already know that

Master of SEO arts Barry Adams explains what publishers need to do to improve their relationship with everyone’s biggest source of readers – Google. Adams, of Polemic Digital, has been building websites and working with many leading media brands on SEO strategy for over 20 years. Speaking at an important conference in London for publishing

Artificial intelligence for SEO is at a turning point where the technology used by large corporations is increasingly accessible to smaller companies. The increasing use of this new technology is permanently changing today’s SEO practice. But is it right for your business? Here are the surprising facts. What Is AI For SEOContents1 What Is AI