Indexing websites is one of the first steps (after crawling) in a complex process of understanding what web pages are for in order for them to be listed and served as search results by search engines. Search engines are constantly improving how they crawl and index websites. Understanding how Google and Bing crawl and index […]
Website Indexing for Search Engines: How Does It Work? Read More »
There are many dynamics that affect what appears on Google’s search engine results pages (SERPs). In the current way Google describes search results, SERPs can include text results, visual results, rich elements, navigation features, and more. The more space and real estate you can own on the SERPs, the better your chances of getting the
Sitelinks: what they are and how to get them Read More »
Google has this SEO case study and success story page since 2019, and they have updated it several times, I believe. Recently, fellow Mariachiara Marsella asked John Mueller if Google could add new case studies. John Mueller responded on Mastodon, “I find it quite challenging for us to do this since the search is so
Google Says Writing SEO Case Studies Is Quite Challenging Read More »
Mike Blumenthal dropped a simple but thoughtful local SEO tip that every business should do some time in the near future. Check out the featured photos that Google chose to display in your Google Maps pin overlay. Mike said on Twitter, “When the new side map for the Local Pack was introduced last month, I
Local SEO: Check your photos on the Google Maps pin overlay Read More »
Watch out, Google. There is a new player in the search engine scene. Sure, you’ve heard this before, but this time it’s serious. ChatGPT (Generative Pre-trained Transformer) is a large learning model focused on language. Using artificial intelligence (AI) and massive amounts of data, it can interact with users in a conversational manner, answer follow-up
6 Ways SEO Pros Are Using ChatGPT Right Now Read More »
How about ringing in the new year with a new Google Ads update? On January 4th, Google emailed the currently automatically applied suggestion to advertisers who have “remove redundant keywords” enabled in their accounts. The email said that starting January 19th, Google will start removing redundant keywords across different match types. First reported by Robert
Advertisers respond to Google’s Remove Redundant Keywords update. Read More »
This post was sponsored by Ahrefs. The opinions expressed in this article are those of the sponsor. Could your website use performance improvements, but you’re not quite sure where to start? Are you looking to improve your search engine rankings but still get the SEO expertise required to do it? You probably already know that
Free SEO tools to help you dominate your competition as a newbie SEO Read More »
Columns have been an effective way to link and present web content to users and search engines for some time. In this post, I’ll define what a column page is, how it can help your SEO efforts, and share some examples of column pages in action. So let’s start with the definition of column pages.
What is a Pillar Page? (How They Can Help Your SEO) Read More »
Hello, dear search marketer, and welcome to 2023. It’s time to make some New Year’s resolutions, or at least get ready to make some changes for the New Year. Unlike my New York Jets, there’s ample opportunity to ditch the crappy “guru” you hired, budget (even in a recession), play around with a new bidding
2023 SEM: Look to the past before you fear the New Year Read More »
Master of SEO arts Barry Adams explains what publishers need to do to improve their relationship with everyone’s biggest source of readers – Google. Adams, of Polemic Digital, has been building websites and working with many leading media brands on SEO strategy for over 20 years. Speaking at an important conference in London for publishing
Google News SEO Tips: The Ultimate Guide for Publishers Read More »
