Today’s Ask SEO question comes from Peter, who asks: “What’s the risk in focusing on what competitors are doing, as opposed to forging your own path? If all competitors are looking at each other, there are no differentiators.” Great question, Peter! And one that comes up a lot. If a company focuses on what its […]
What is the risk of focusing on competitor SEO strategies? Read More »
Most SEO experts are still afraid to publish their success stories, with a few notable exceptions. Many simply cannot share their work, even if it is successful. How Can SEOs Stop Doing “Ghost Optimization”? Before we delve into this question, let’s look at the reasons behind the continued mystery and still prevalent negativity among SEO
Why SEO experts rarely share actual success stories Read More »
So, you want to implement JavaScript redirects, but you’re not sure how they work? Yes, they are more difficult to implement than standard redirects. Ideally, you should use 301s, 302s, or 307-based redirects for implementation. This is the usual best practice. But… what if you don’t have that level of access? What if you have
Are the browsers JavaScript friendly? Read More »
2022 has been a whirlwind year for the SEO industry and there is no sign of slowing down. This year alone, Google has dropped eight confirmed and unconfirmed updates, leaving many companies struggling to keep up. With so much volatility, how can you adjust your SEO strategy to keep it fresh and relevant? How will
Predictions of SEO and Google algorithm experts for 2023 Read More »
Google Search Advocate John Mueller argues that WordPress is not inherently better for SEO than coding a website from scratch. In response to a Reddit thread, Google Search Advocate John Mueller says that there is no SEO advantage to using WordPress over coding a website yourself. The r/SEO forum thread raises a familiar question that
Google’s John Mueller: WordPress isn’t inherently better for SEO Read More »
There are many programming languages to learn. For SEO, the programming language you choose depends on what you plan to do with that language and how you plan to implement changes to that language. When SEO professionals create SEO programs, they typically want to do a combination of these four things: The latter is often
7 best programming languages to learn for SEO Read More »
It’s still important to keep track of keyword rankings if you want to maximize your SEO efforts. Tracking keyword rankings can help you ensure your website is visible, taking up valuable search engine space and driving incremental traffic, sales, conversions and revenue. With the right tools, platforms, and processes, you can monitor your website’s performance,
Rank Tracking: How to do it the right way Read More »
Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the Search Quality Qualifier guidelines list the criteria Google looks for. Google is updating the E-A-T concept with an extra ‘E’ for experience. The new acronym E-E-A-T stands for Experience, Expertise, Authority and Reliability. Google’s search quality rater guidelines have been
Google E-E-A-T: How to show first-hand experience Read More »
SEO reporting and tracking are major pain points for anyone in the industry. Data you consider important may be less valuable to C-suite executives. Or maybe you don’t have enough data to clearly and concisely show growth, changes and significant events. Reports must tell a story. Without the right data, you’ll end up with a
Your 2023 guide to SEO reporting and tracking Read More »
London, United Kingdom, Dec. 14, 2022 (GLOBE NEWSWIRE) — Traffic to your website is fine, but what if none of that traffic is actually converting? It’s a big concern many business owners face – after all, basically every business is about sales. Without sales, you cannot pay wages or stay afloat. So how do you
The Brains Share SEO Strategy That Resulted in 85% Increased Conversions in Six Months Read More »
