Marketing channels are tools and platforms that you use to communicate with a target audience. In today’s world of digital media dominance and consumers turning prosumers, marketing needs to employ an omnichannel marketing strategy. That means all of the marketing channels you can think of must work together to create a seamless experience. In this […]

There are many tools and features in Ahrefs that can help boost your SEO/marketing efforts. But to a complete newbie, our SEO platform can seem overwhelming. So if you lack experience in SEO tools like Ahrefs, I have selected 11 simple and super actionable use cases that you can try right now and get immediate

In the world of business, there are many, many types of marketing. To simplify matters, here are 18 types that have been developed, tried, and tested by generations of marketers from various industries. It’s also likely each one has a dedicated annual conference somewhere in the world. You can find examples of all 18 types around

Google’s recent move to focus less on title tags when generating SERP titles caused a sensation in the SEO industry in August and September. Feedback from SEOs has been pretty tough. No wonder, considering some of the new system’s initial bugs have occurred. Here is one of the worst title tag reworks I’ve seen: Great

Startups are always on the lookout for scalable growth tactics that can be done with little or no money. Search engine optimization, or simply SEO, is one of them. SEO doesn’t require a big budget and, if done correctly, brings free traffic that grows almost on autopilot. What’s more, it can boost other marketing tactics and

We asked Twitter users to recommend their favorite free digital marketing courses and received over a hundred replies: Is there a good FREE digital marketing course that you can recommend? — Tim Soulo (@timsoulo) August 17, 2021 Courses from Google’s Digital Garage, HubSpot Academy, and Ahrefs Academy all got a seal of approval. But what else met the mark?

Link building has been my passion for nearly a decade. Before working for Ahrefs, I worked as a link-building consultant, helping dozens of clients build hundreds of links. What I learned during this time is that you don’t need dozens of link-building tools. You just need a few of the best ones. And in 2021, I’m convinced

The keywords you choose can make or break your SEO campaign. If you make wise keyword choices, you will produce content with the potential to attract valuable organic search traffic month after month. If you pick the wrong keywords, your content will attract little or no traffic. So how do you choose the right keywords

There are two sources of keyword search volume data that comes directly from Google: Google Search Console (Terms of Service) and Google Keyword Planner (GKP). We decided to compare the numbers between the two and see how much they match. Terms of Service is widely regarded as the “single source of truth” for accurate keyword

SaaS marketing is the process of building awareness, increasing interest, and acquiring more customers for a software-as-a-service (SaaS) product. As a SaaS company ourselves, we’re no strangers to the process. In fact, we’d like to think we’re more than decent at it. Not only have we reached an eight-figure ARR, but marketers also frequently analyze