Everyone wants organic traffic to landing pages because they convert so well. And although it can be harder to rank a landing page in Google compared to, say, a blog post, it is possible. Just look at this landing page from Asana. The entire page is designed to drive people toward the free trial. Every new click …
How to Create & Optimize Landing Pages for SEO (Step-by-Step Guide) Read More »
Every SEO guide ventures to solve the mystery of Google’s algorithm. But what if Google had a document telling you how it wants its algorithm to behave? Google’s Quality Rater Guidelines is that document. Unfortunately, it’s 172 pages long. So in the interest of saving your sanity, I decided to read the entire thing and just …
Google’s Quality Raters Guidelines Demystified for SEOs Read More »
Among other things, a good blog can: Drive traffic to your business. Increase awareness of your brand and products. Bring new customers your way. Educate and nurture your customers and prospects. Help you become a thought leader in your niche. We say “can” because you first need a bulletproof blog content strategy for your blog to tick all …
How to Create a Winning Blog Content Strategy in 7 Steps Read More »
Marketing job boards are aplenty, but which ones are worth your time? To answer this question, we asked Twitter for some recommendations, added those we’ve personally used into the mix, and spent some time poking around each of them. Here’s what made the cut in our round-up of the best marketing job boards to hire or be hired: Hey …
10 Best Job Boards for Marketers (+ Bonus Suggestions) Read More »
Marketing departments are often criticized for bringing in low-quality leads that sales can’t convert. This kind of situation is caused by the fact that marketing and sales KPIs are often separate by design. This leads to a common paradox—marketing can hit its goals by bringing in a high volume of leads, but sales can’t hit …
The Beginner’s Guide to Account-Based Marketing (ABM) Read More »
SEO metrics are indicators that help you understand whether your SEO is working. Some are essential, many are useful, and others are just vanity metrics that won’t help you make better decisions. But how do you know which are which? You’ll find the answers here. We’ll go through the following 10 SEO metrics worth tracking: …
10 SEO Metrics That Actually Matter (And 4 That Don’t) Read More »
Any major local SEO Studies and surveys on organic and card packages show links as one of the most important ranking factors. So if you want to get your local business or your client’s local business higher on Google, you need backlinks. I’ll show you nine ways to create local backlinks in this guide, but …
Let’s get down to the new things in a moment – use the sidebar to jump straight to the updates for a specific tool. Overview 2.0 Overview 2.0 is live! Use this quick link or find it in the Site Explorer sidebar. As… Read more>
Online marketing communities are excellent places to gain new perspectives, keep your finger on the pulse of trends, learn from experienced marketers and founders, and chat with like-minded people. But with the plethora of groups to choose from, it can be overwhelming to find the right one if you’re new to the field. To help, …
7 Best Online Marketing Communities (Free and Paid) to Join in 2021 Read More »
PPC (Pay-Per-Click) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their ad. We all encounter these ads daily. Search ads are the most common ad format in PPC marketing: Display ads also fall under the PPC marketing hood (although there are different ways to buy these, other than PPC): …
