SaaS marketing is the process of building awareness, increasing interest, and acquiring more customers for a software-as-a-service (SaaS) product. As a SaaS company ourselves, we’re no strangers to the process. In fact, we’d like to think we’re more than decent at it. Not only have we reached an eight-figure ARR, but marketers also frequently analyze […]

You’ve probably noticed that there’s a lot of jargon and abbreviations in SEO. So we curated and categorized all the important SEO terms and their definitions below. Click to find a particular term you’re interested in, or keep reading for all definitions. # | A | B | C | D | E | F | G | H | I | J | K | L |

Everyone wants organic traffic to landing pages because they convert so well. And although it can be harder to rank a landing page in Google compared to, say, a blog post, it is possible. Just look at this landing page from Asana.  The entire page is designed to drive people toward the free trial. Every new click

Every SEO guide ventures to solve the mystery of Google’s algorithm. But what if Google had a document telling you how it wants its algorithm to behave? Google’s Quality Rater Guidelines is that document. Unfortunately, it’s 172 pages long. So in the interest of saving your sanity, I decided to read the entire thing and just

Among other things, a good blog can: Drive traffic to your business. Increase awareness of your brand and products. Bring new customers your way. Educate and nurture your customers and prospects. Help you become a thought leader in your niche. We say “can” because you first need a bulletproof blog content strategy for your blog to tick all

Marketing job boards are aplenty, but which ones are worth your time?  To answer this question, we asked Twitter for some recommendations, added those we’ve personally used into the mix, and spent some time poking around each of them. Here’s what made the cut in our round-up of the best marketing job boards to hire or be hired: Hey

Marketing departments are often criticized for bringing in low-quality leads that sales can’t convert. This kind of situation is caused by the fact that marketing and sales KPIs are often separate by design.  This leads to a common paradox—marketing can hit its goals by bringing in a high volume of leads, but sales can’t hit

SEO metrics are indicators that help you understand whether your SEO is working. Some are essential, many are useful, and others are just vanity metrics that won’t help you make better decisions. But how do you know which are which? You’ll find the answers here. We’ll go through the following 10 SEO metrics worth tracking:

Any major local SEO Studies and surveys on organic and card packages show links as one of the most important ranking factors. So if you want to get your local business or your client’s local business higher on Google, you need backlinks. I’ll show you nine ways to create local backlinks in this guide, but

Let’s get down to the new things in a moment – use the sidebar to jump straight to the updates for a specific tool. Overview 2.0 Overview 2.0 is live! Use this quick link or find it in the Site Explorer sidebar. As… Read more>