A content calendar (or “editorial calendar”) is a system used by content and marketing practitioners to organize, manage and schedule content production. On a macro level, a content calendar gives a top-level overview of everything that will be published over a specific timeframe. What our content calendar looks like On a micro level, each calendar entry …
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The H1 tag is an HTML heading that’s most commonly used to mark up a web page title. Most websites use CSS to make the H1 stand out on the page compared to lesser headings like H2, H3, etc. But why is the H1 tag important, how do you add one, and what best practices are there? …
Since 2015, we’ve grown the Ahrefs Blog from zero to over 600,000 monthly search visits. What’s our secret? Consistency. We’ve been using the same SEO strategy for the past six years, and it works well. In this guide, you’ll learn: But first, let’s make sure we’re on the same page. Blog SEO is the process of writing …
Local keyword research is the process of finding keywords that people search for when looking for local products and services. Ranking for these keywords drives targeted local traffic to your website and sends more customers your way. But how exactly do you do local keyword research? In this guide, you’ll learn: Why is local keyword research …
Lead generation is the process of attracting, engaging and capturing the interest of your target market. Getting more leads is important because it gives you the ability to nurture your relationship with potential customers and bring them closer to buying your product or service. In this post, you’ll learn 10 different lead generation tactics that …
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A marketing strategy is your business’s battle plan that guides your future marketing efforts. Having a marketing strategy is more crucial than ever. We’re swamped with new technologies, growth hacks, and “must-try” marketing tactics. A solid marketing strategy will help you to focus on things that really matter and execute them properly. Let me repeat …
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The crawl budget indicates how fast and how many pages a search engine wants to crawl on your website. It depends on the amount of resources a crawler wants to use on your site and the amount of crawling your server supports. More crawling doesn’t mean you rank better. However, if your pages are not …
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Organic search refers to the unpaid search results from a search engine. These results cannot be bought or influenced by advertisers. They are the ones that the search engine finds most relevant to the user’s query. In this guide, we’re going to cover: What types of organic search results are there?Contents1 What types of organic …
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Market research is a process of gathering, analyzing, and interpreting information about a given market. It takes into account geographic, demographic, and psychographic data about past, current, and potential customers, as well as competitive analysis to evaluate the viability of a product offer. In other words, it’s the process of understanding who your business is …
Everybody wants to rank high in Google because ranking high leads to more organic traffic. But to understand where you rank in the first place, you’ll need a rank tracker. In this guide, you’ll learn how to choose the right rank tracker for you, and how to use it to improve SEO. But first, let’s …
