For more than a decade, when companies talked about search engine optimization (SEO), they defaulted to talking about Google. With the rise of digital powerhouses in the e-commerce and social media spaces—including the buy-anything platform Amazon and video-sharing apps like TikTok—online searches for products, entertainment and information have begun to move elsewhere.
At a recent conference in Aspen, Prabhakar Raghavan, senior vice president of Google Knowledge and Information revealed that a large portion of younger people between the ages of 18 and 24 are bypassing Google in favor of social media searches when looking for information.
“In our studies, about 40% of young people, when looking for a place to have lunch, don’t go to Google Maps or Search – they go to TikTok or Instagram,” he said. “We keep learning again and again that new Internet users don’t have the expectations and way of thinking we’re used to. The questions they ask are completely different.”
The decline of Google searches is not a new trend: an oft-cited 2016 study published by big data technology firm BloomReach found that 55% of searches for consumer products originate from Amazon.com. That’s a number that has probably grown since then. And as tech companies continue to launch new web products, platforms and apps, search options will further erode Google’s market share.
For content creators and brand marketers, this means that at this point, aside from relying on arcane algorithms, learning social media SEO for TikTok, Instagram, Facebook, Twitter, and LinkedIn is essential to getting the right content in front of new audiences. Best practices vary by platform, but for most, implementing a smart strategy around keywords and hashtags will go a long way in increasing discovery.
There is now an entire genre of content on TikTok that helps creators improve their SEO and get found on the app. Creators like Mike Rama, who runs a platform that connects UGC producers and brands, have started publishing free, informative posts extolling the importance of using the best search terms possible, as well as providing helpful tips—including demonstrations of how to use TikTok search bars to find the most popular search terms with autocomplete based on the initial words, then create posts about each of the most searched topics.
Tiktok SEO is changing the game for creators: here’s how to rank for keywords #tiktokseo #rankontiktok #tiktokkeywordsearch #creators
♬ Blade Runner 2049 – Synthwave Goose
Unlike flash-in-the-pan memes and trends, search-optimized content gains traction over time as people intentionally search for information and posts rack up clicks, says Yvonne Dekoning, a former Saks Fifth Avenue social media manager who now provides social media training for brands and corporate executives. Her TikTok content focuses on tutorials.
How to use SEO on TikTok #tiktokseo #socialmediastrategytips #socialmediastrategist #tiktokstrategy #tiktokcoach
♬ Jiggle Jiggle – Duke & Jones & Louis Theroux
Meanwhile, Facebook, Twitter, Instagram and LinkedIn have expanded their product offerings — most notably LinkedIn with its just-launched Creators Suite — providing users with easy ways to populate existing platforms with robust multimedia and other searchable content. Anyone with an internet connection, a keyboard and a camera can feed the beast – the more content, the merrier it seems – or at least the more opportunities there are to appear in search, on and off Google, and bring audiences and eyeballs to the platform’s technology everywhere.
Pew Research recently defined Generation Z as anyone born after 1996. Generation Z grew up with technology, the Internet, and social media, which is why they are sometimes stereotyped as tech-addicted, antisocial, or “social justice warriors.”
What defines a Millennial?
Contents
- 1 What defines a Millennial?
- 2 What makes Gen Z so unique?
- 3 How many Gen Z are using TikTok?
- 4 What’s popular with Gen Z?
Date and Age Range Definitions Oxford Living Dictionaries describes a millennial as “a person who reaches young adulthood at the beginning of the 21st century”." The Merriam-Webster dictionary defines a millennial as "a person born in the 1980s or 1990s."
What qualifies you as a millennial? The Pew Research Center defines millennials as those born between 1981 and 1996, choosing those dates for “key political, economic and social factors,” including the 9/11 terrorist attacks, the 2003 invasion of Iraq, the Great Recession and the Internet explosion.
What defines Generation Z?
Generational cohorts are defined by years of birth, not age, so the age range of Generation Z will change over time. Most sources agree that Generation Z begins around 1997 and ends around 2010, so as of 2020, the age range of Generation Z is roughly between 10 and 23 years old.
What are the five factors that define Generation Z?
Five factors that define Generation Z
- Digital. Digital changes are constant, ubiquitous and fast. …
- Globally. Generation Z is our first truly global generation. …
- Social. Generation Z is social by nature. …
- Mobile. …
- Visually. …
- For more information.
What is Generation Z characteristics?
The characteristics of generation Z are interesting and specific; Generation Z is made up of avid gamers and music lovers, and is known for being ever-present in messaging on the internet, social networks and mobile systems—they are truly ‘Digital’. tend to care about trends, but are also quick to research…
What makes Gen Z different from millennials?
Generation Z was born between 1995 and 2012, while Millennials were born between 1981 and 1996. In 2019, the oldest Millennials turn 40, which means they are entering adulthood, while Generation Z is now on the rise.
What age group is Gen Z?
| Born | age | |
|---|---|---|
| Gen Z | 1997 – 2012 | 10 – 25 |
| millennials | 1981 – 1996 | 26 – 41 |
| Gen X | 1965 – 1980 | 42 – 57 |
| Boomers II* | 1955 – 1964 | 58 – 67 |
What are the 5 characteristics of Millennials?
What are some characteristics of millennials?
- Millennials are tech-savvy and connected. …
- Millennials are transparent. …
- Millennials value simple management and recognition. …
- Millennials want diverse work and collaboration.
What makes Gen Z so unique?
The characteristics of generation Z are interesting and specific; Generation Z includes avid gamers and music lovers, and are known for their ever-present messaging on the internet, social networks and mobile systems – they are truly “Digitals”. They tend to worry about trends, but they are also quick to research…
What unique qualities does Generation Z have? What are the key characteristics of Generation Z?
- Diversity is their norm. …
- They are our first “digital natives” …
- They are pragmatic and financially minded. …
- Many factors contribute to their mental health challenges. …
- They are discerning consumers. …
- They are politically progressive — even those on the right.
What makes Gen Z different from Millennials?
Generation Z was born between 1995 and 2012, while Millennials were born between 1981 and 1996. In 2019, the oldest Millennials turn 40, which means they are entering adulthood, while Generation Z is now on the rise.
What differentiates Gen Z from Millennials?
Millennials were born into a world without social media and computers, but they are witnessing its evolution. On the other hand, Generation Z was born into a world with this technology. They are even called technological natives.
What is unique about Generation Z?
The characteristics of generation Z are interesting and specific; Generation Z is made up of avid gamers and music lovers, and is known for being ever-present in messaging on the internet, social networks and mobile systems—they are truly ‘Digital’. tend to care about trends, but are also quick to research…
What differences do you see between Gen Y and Gen Z?
In a nutshell, the main difference between Generation Y and Generation Z is that Generation Y refers to Millennials born between 1981 and 1996, while Generation Z refers to Zoomers born between 1997 and 2012. Both of these generations are considered digital natives.
What makes Generation Z so different?
But Gen Z is different from older generations because they are the first consumers to fully come of age in the digital era. They’re tech-savvy and mobile-first—and they have high standards for how they spend their time online.
What does Gen Z value?
“Specifically, our data showed that Gen Z professionals in the Covid-era highly value work-life balance and flexibility, as well as financial security and compensation.” This goes hand in hand with their openness about mental health. “For postmillennials, mental health issues are normal.
What generation follows generation Z?
That’s why today’s generations span 15 years each with Generation Y (millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024. And so it follows that Generation Beta will be born from 2025 to 2039.
Why is Generation Z called that?
The name Generation Z is a reference to the fact that it is the second generation after Generation X, continuing the alphabetical sequence of Generation Y (Millennials).
What do Gen Z think is cool?
It starts with what values are important to Gen Z’ers and moves on to the brands and products they value. “Teenagers think that being cool means simply being yourself, embracing what you like, rejecting what you don’t like, and being kind to others.”
What is Gen Z mentality?
Bottom line: Gen Z is a fast learner in technology and a strategic spender. They are determined, creative and collaborative students who want to make positive changes and secure a stable future.
Why is Gen Z so awesome?
Despite the challenges, Generation Z prevailed as the most educated, diverse and funniest generation to date. Many of these traits can be attributed to the increasingly influential role that technology plays in our lives. Unfortunately, our dependence on technology has caused Gen Z to feel lonelier than any other generation.
What does Gen Z want most?
For starters, Generation Z wants better pay; diversity, equity and inclusion efforts that make a difference; and more flexibility. It’s not shocking – these younger generations are just a little more vocal about their needs. Are you listening?
How many Gen Z are using TikTok?
It’s not just that TikTok has a large proportion of Gen Z users. A large part of the global Gen Z is on TikTok. More than half of Gen Z consumers are now on TikTok. And 46% of 13-19 year olds say they use the platform every day.
Does Gen Z like TikTok? Much of the global Gen Z is on TikTok. More than half of Gen Z consumers are now on TikTok. And 46% of 13-19 year olds say they use the platform every day.
Why is TikTok popular among generation Z?
TikTok’s endless stream of short videos keeps Gen Z engaged. TikTok is like an endless river that delivers short bursts of content. Positive self-expression. “TikTok’s positivity” was cited by several respondents, noting their ability to express themselves freely, such as dancing.
Is Gen Z addicted to TikTok?
Underscoring the addictive nature of social media, 20% of respondents say they spend five or more hours on TikTok, while 18% spend a similar amount of time on YouTube. Generation Z finds these platforms to be the most addictive in terms of time spent using them on a daily basis.
What is the TikTok generation?
They are considered Generation Z, as they were born between the mid-1990s and early 2010s.
How is Gen Z using TikTok?
Google’s internal data, first reported by TechCrunch, revealed that nearly 40 percent of Gen Z users prefer to use TikTok and even Instagram to search the web instead of Google Search and Maps. TikTok is one of the fastest growing social media apps and has become extremely popular globally.
What is the most popular app for Gen Z?
Over the past few years, the video app TikTok has become the amphitheater of Generation Z. It is the most downloaded app in the world, CNET reported, with more than 175 million downloads since the beginning of 2022.
What do Gen Z look for in an app?
Generation Z prefers this type of fast communication. For mobile devices, it is important to grab the user’s attention quickly. Generation Z wants fast application speeds, good security and privacy, a personalized experience and opportunities for creativity.
What content does Gen Z prefer?
1. Emphasize eye-catching visual content. When it comes to social media, 81% of Gen Z say Instagram and YouTube are their favorite social networks. And when asked which networks Gen Z wanted brands to use more, 56% said Instagram, while 38% pointed to YouTube.
How is Gen Z using TikTok?
Google’s internal data, first reported by TechCrunch, revealed that nearly 40 percent of Gen Z users prefer to use TikTok and even Instagram to search the web instead of Google Search and Maps. TikTok is one of the fastest growing social media apps and has become extremely popular globally.
What does Gen Z mean in TikTok?
In 2021, many brands are targeting Generation Z, the so-called The Tiktok generation, who are known for valuing transparency and authenticity. They prefer brands that have a personal touch and don’t look stiff and corporate. An easy way to reach them and gain their trust is by understanding and using jargon.
Is Gen Z addicted to TikTok?
Underscoring the addictive nature of social media, 20% of respondents say they spend five or more hours on TikTok, while 18% spend a similar amount of time on YouTube. Generation Z finds these platforms to be the most addictive in terms of time spent using them on a daily basis.
How many Gen Z are using TikTok?
Generation Z – 60% of TikTok users are Generation Z. Generation Z is a trendsetter. Next year, 74 million people in the US will be part of ‘Gen Z’, making it the largest generation of all.
What’s popular with Gen Z?
Social media is a big trend for this generation. Instagram, Snapchat and TikTok are by far the most used platforms. One quarter of Gen Z spend five or more hours a day on TikTok. TikTok continues to grow in popularity among members of Generation Z.
What interests Generation Z the most? According to the 2021 Consumer Culture Report published by 5WPR, Generation Z prioritizes electronics and technology along with health and wellness. In contrast, millennials and those from older generations prioritize travel and experiences, housewares and furniture.
What is Gen Z mostly known for?
The characteristics of generation Z are interesting and specific; Generation Z is made up of avid gamers and music lovers, and is known for being ever-present in messaging on the internet, social networks and mobile systems—they are truly ‘Digital’. tend to care about trends, but are also quick to research…
What is the most popular thing in Gen Z?
The first place Generation Z lives online is YouTube. It’s where they spend their time, but also where nearly half (47%) research products they’re interested in, according to the report. Followed by Instagram, then Snapchat, then TikTok.
What defines Gen Z?
Generational cohorts are defined by years of birth, not age, so the age range of Generation Z will change over time. Most sources agree that Generation Z begins around 1997 and ends around 2010, so as of 2020, the age range of Generation Z is roughly between 10 and 23 years old.
Who is popular with Gen Z?
Pop artist Billie Eilish is undoubtedly one of the most popular generation Z. By the age of 19, her album When We All Fall Asleep, Where Do We Go? it has been streamed billions of times and won multiple Grammys – five at the 2020 Grammy Awards alone.
What is cool with Gen Z?
It starts with what values are important to Gen Z’ers and moves on to the brands and products they value. “Teenagers think that being cool means simply being yourself, embracing what you like, rejecting what you don’t like, and being kind to others.”
Who is the Gen Z consumer?
Generation Z adults, ages 18 to 25, are a growing consumer force that sets trends that influence the purchasing habits of older shoppers. These youngest customers do not think the same way as their parents, grandparents, and their expectations of customer service are higher than those of any other generation.
Snapchat, TikTok and Instagram will be the most popular social networks among Gen Z this year, but their user bases are growing at different rates. TikTok, which burst onto the US scene in 2018, already has more Gen Z users than Instagram and is closing in on Snapchat.
What are the trends of Gen Z?
One survey found that more than half of Generation Z feel more insecure without a smartphone than without a wallet. Social media is a big trend for this generation. Instagram, Snapchat and TikTok are by far the most used platforms. One quarter of Gen Z spend five or more hours a day on TikTok.
What trends are Gen Z into?
Social media is a big trend for this generation. Instagram, Snapchat and TikTok are by far the most used platforms. One quarter of Gen Z spend five or more hours a day on TikTok. TikTok continues to grow in popularity among members of Generation Z (99x in 5 years).
What is the most popular thing in Gen Z?
The first place Generation Z lives online is YouTube. It’s where they spend their time, but also where nearly half (47%) research products they’re interested in, according to the report. Followed by Instagram, then Snapchat, then TikTok.
