5 SEO News You May Have Missed

Search engine optimization makes or breaks a business these days. Whether you have an e-commerce store, a blog, a startup landing page or your company website, your page needs to be optimized to get full impact and visibility and attract enough traffic.

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Strong Shift to Mobile SEO

One of the most prominent factors in optimizing your website, no matter what it is, be it e-commerce or a blog, is to make it mobile friendly. This simply means that your page needs to be converted to a mobile-friendly version if the user accessing it is using a phone. It means:

Businesses of all kinds pay a price if they don’t make their site mobile-friendly, as a large number of users use smartphones to conduct their daily transactions.

Google Core Update (September 12, 2022)

A few times a year, Google makes major changes to its systems and search algorithms. These are called “major updates” and there has been just one recently. Major updates are important because they bring significant and relevant changes that websites must adapt to.

Major updates usually involve improvements to Google’s systems for overall content evaluation. Google itself says that sites should ensure they offer the best content possible, as that’s what their algorithms reward. And here are the questions Google has asked site owners to assess the quality of their site content.

Additional questions to refine the content:

Product Reviews Update (July 2022)

The product review update is an update to the search ranking algorithm. It targets content related to product reviews that are useful and helpful to searchers. The goal of this update is to promote reviews that go above and beyond, and they want to promote these quality product reviews in their search results rankings.

Google doesn’t penalize lower quality product reviews, but they do make sure that comprehensive reviews get more exposure. therefore, this element can directly affect your ranking. So if you want to use this update, try to check if you have quality reviews that you can take advantage of.

Do you miss it? Find ways to acquire them. Product reviews are important because they can potentially increase traffic and conversions. With that in mind, this new update is incentive enough to do so. What can businesses do online to get more product reviews and quality reviews? Here are some valuable tips:

Google has further clarified that the initial rollout of this update is for product reviews in English, but the update should include other languages ​​in the long run.

Valuable Content Over SEO Tactics

In a Google Search Center article, they mentioned that useless content that has been curated to the top spots in search engines is no longer in those top spots. Google’s goal is to incentivize content owners to provide truly valuable answers to user questions and queries, rather than rewarding those who simply use SEO tactics to increase their rankings.

SEO experts, marketers and content creators are challenged to strike a balance between providing truly useful and valuable content and following SEO practices. Currently, only English-language content on Google may be affected.

Google Provides New HTTPS Report

The HTTPS component on the page ensures users’ safety and security while online. This is part of the online features. There has been a huge push and demand from website owners for Google to provide more information about their site’s HTTPS status. It hasn’t been easy to figure out which pages were not served over HTTPS.

In response, Google has made an HTTPS report in the search console. Site owners can use the report to:

Use this report to your advantage and don’t just ignore it.

Final Thoughts

Out of date and missing the latest information for your business? We hope this article has helped our readers stay up to date with the latest releases. There’s still a lot to consider when it comes to the changing search engine landscape, but we’re sure we’ve synthesized everything you need to know so it’s easy to understand.

By applying the information we’ve read in today’s article, you’ll maximize your website’s potential to drive traffic, new customers, visibility, and profit. If success is the goal, be sure to integrate all the latest changes.