7 Ways to Use Google Trends for SEO & Content Marketing

Google Trends is an incredibly useful tool for valuable research, especially when using advanced search options that are almost hidden in plain sight.

Explore the different Google Trends menus and options and discover endless ways to get a better understanding of the volume of search terms.

Learn new ways to unlock the power of one of Google’s most important SEO tools.

The Value Of Google Trends

While Google Trends is accurate, it doesn’t show the amount of traffic in real numbers.

It shows the number of questions asked in a relative percentage from zero to 100.

Unlike Google Trends, paid SEO tools provide traffic volume numbers for keywords.

But those are just statistical numbers pulled from a combination of internet traffic data providers, Google Keyword Planner, scraped search results, and other sources.

Click data usually comes from anonymous traffic data obtained from users by certain pop-up blockers, browser plugins, and other free anti-virus software.

SEO tools then use a calculation that matches their best guess of how relevant this data is to Google keyword searches and traffic volume.

So, although paid SEO tools provide keyword traffic statistics, the data presented by Google Trends is based on actual search queries and not guesswork.

This is not to say that Google Trends is better than the paid keyword tools. When using paid keyword tools, one can get an almost accurate idea of ​​the true keyword research volume.

There are some functions in Google Trends that can help dial in the correct area of ​​keyword data that helps understand what geographic areas are best for marketing efforts and identify new trending keywords.

How To Use Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows the relative outlook on a scale of zero to 100.

You can’t really tell if the trend is reporting hundreds of keyword searches or thousands because the graph is on a relative scale of zero to one hundred.

However, relative numbers can have more meaning when compared to keywords whose traffic levels are known from a particular keyword phrase.

One way to do this is to compare the keyword search volume with a keyword whose traffic numbers are already known, for example, from a PPC campaign.

If your keyword volume is so large that you don’t have a keyword to compare, there is another way to find a keyword to use for comparison.

A comparison word does not have to be relative. It can be in different verticals and it can even be the name of a popular celebrity.

The most important thing is the volume information of the words in general.

Google publishes a Google Trends Daily Trends blog that shows trending search queries.

What’s useful about this site is that Google provides a number of keywords, such as 100,000+ searches per day, etc.

Example Of How To Pinpoint Search Volume

I will use the search term [how to lose weight] as an example of how to use Google Trends to get close to the actual search volume.

My approach is to use a large number of known searches and compare them to the target keyword phrase.

Google offers a search engine on its advanced search page, which can be adjusted for what is happening in each country.

On this particular day (September 22, 2022), the actress Ana De Armas continues to search more than 50,000, and the former American football player (word word [Bret Favre News]) continues with more than 20,000 searches.

Step 1. Search Search Engines For Target Keywords

The keyword we are researching is [how to lose weight].

Below is a snapshot of a year’s worth of target word phrases:

Image courtesy of Google Trends, September 2022

As you can see, the line is a solid structure from September 2021 to September 2022.

Then I added the total of the two keywords that we had close search volume counts to compare all three, but for a 24 hour period.

I use a 24-hour time frame because the search volume for our search terms continues for that same day.

Image courtesy of Google Trends, September 2022

Our target phrase, with the red line, is right in the middle, between the phrases [Ana De Armas] (blue) and [Bret Favre News] (yellow).

What the comparison above tells us is that the term [how to lose weight] has a higher keyword volume over 20,000 searches but less than 50,000+ searches.

The relative search volume of [how to lose weight] is 50% of the keyword [Ana De Armas].

Because we know that [Ana De Armas] has about 50,000+ search volume on that particular day, and [Bret Favre News] has 20,000+ query volume on the same day, we can accurately say that the keyword phrase, [ how to lose weight] has about 30,000 daily searches on an average day, give or take a few thousand.

The actual numbers may be higher because Google Trends shows increases and decreases at specific times of the day. The day’s total is likely higher.

The above hack is not 100% accurate. But it’s enough to give a solid ballpark idea and can be used to compare and optimize the data extracted from paid keyword research tools.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Trends

There are generally two ways to look at key data: long-term and short-term.

You can set Google Trends to show you traffic trends back to 2004. This is important to show you audience trends.

For example, take a look at this five-year trend for [WordPress] keywords, WordPress software, and WordPress websites:

Image courtesy of Google Trends, September 2022

There is a clear landscape for WordPress in all three variants.

The subjunctive is added to related sentences such as:

There are many reasons why the search trend is low. It could be that people have lost interest, the interest has gone elsewhere or the situation has ended.

The digital camera model is a good example of subversion as a result of something being replaced by something else.

Knowing which way the wind is blowing can help a content marketer or publisher understand when it’s time to bail on a particular topic or product type and pivot to new trends.

Related: Content Marketing: The Ultimate Beginner’s Guide

3. Related Topics And Queries

Google Trends has two main features, one is called Related Articles and the other is called Related Questions.

Topics are search questions that divide opinion.

Identifying related topics that are trending up is useful for learning how audience or consumer demand is changing.

This information can, in turn, provide ideas for content creation or new product options.

Users searching for your keyword also searched for these topics.

You can check through the following parameters

Top – The most popular topics. The score is on a relative scale where a score of 100 is the most searched and a score of 50 is the subject that is searched half as often as the most popular term, etc.

Rise – Related content with the greatest increase in search frequency since the last time.

Results marked “Breakout” have increased significantly, likely because these issues are relatively new and have little (if any) prior research.”

Explanation of Important Questions is similar to that of Related Topics.

Top questions are generally the most popular searches. Trending questions are questions that become popular.

Image courtesy of Google Trends, September 2022

The information from the Rising Questions is good for staying ahead of the competition.

4. Short-Term Trends Can Bring Massive Traffic

Looking at trends in a short-term view, such as a 90-day or even a 30-day view, can reveal important benefits to capitalize on a rapidly changing environment.

There is tons of traffic in Google Discover and in Google News.

Google Discover is about trending topics related to search.

It’s Google News of the moment based on current events.

Sites that target one of these traffic channels benefit from knowing what is happening in the short term.

The advantage of looking at short-term trends (30-day and 90-day trends) is that certain days of the week stand out when these trends are popular.

Knowing the days of the week of interest in a particular topic can help plan when to post certain types of topics, so the content is available when the audience is looking for it.

5. Keywords By Category

Google Trends has functions to contain keyword search patterns based on category topics.

This provides more detailed key information.

The Categories tab is important because it tailors your search to the right context.

If your keyword context is [cars], then it makes sense to adjust Google Trends accordingly to show only car context information.

By summarizing Google Trends data by category, you will be able to find more accurate information related to the topics you are researching for content in the right context.

6. Identify Keyword Data By Geography

Google Trends keyword data can be used by region to determine the best places to deliver for site development or to tailor content to specific regions.

For example, if certain types of products are popular in Washington DC and Texas, it makes sense to target marketing activities and personalized content to those areas.

In fact, it may be beneficial to focus on link development activities in these areas since the interest is higher in these parts of the country.

Keyword popularity information by domain is important for affiliate marketing, content creation, content promotion, and pay-per-click.

Creating content (and promoting that content) can make it more relevant to people who are interested in that content (or product).

Google ranks pages based on who they are most relevant to, so including content in a domain can help it rank for the most people.

7. Target Search Intents With Search Types

Google Trends allows you to further filter keyword data by sorting it by the type of search the data comes from, Search Type.

Sorting your Google Trends search by search type allows you to remove the “noise” that can make your keyword search confusing and helps it be more accurate and meaningful.

Google Trends data can be filtered by:

Image courtesy of Google Trends, September 2022

YouTube search is an interesting way to find search trends for content with the word “how” because many people search on YouTube using keywords with the word “how” in them.

Although these are surveys conducted on YouTube, the trends data is useful because it shows what users are looking for.

A Google Trends search for how, what, where, when, why, and who shows that search queries that begin with the word “how” are the most popular on YouTube.

Google Trends limits descriptions to five words, so the following image omits that word.

Image courtesy of Google Trends, September 2022

If your keywords contain instructional content that uses words like “how to,” refactoring your search with the YouTube search category can provide useful benefits.

For example, I found that YouTube Search shows more relevant “related topics” and “related questions” than searches with “web search” selected.

Here’s an example of how using different search types helps refine Google Trends data.

I did the exact how, what, where, when, why, and who he was looking for but this time using the updated Search Engine.

Image courtesy of Google Trends, September 2022

The search process in Google News is very different than the search process on YouTube. This is because people want to know the “what” and “how” types of information in Google News.

When creating news-related content, finding the right angle to report the item is important.

Knowing that the words “what” or “who” are most relevant to a topic can be useful for creating a title for what readers are most interested in.

The above is an overview of search queries for the past 90 days.

When the same keywords are analyzed using a 5-year perspective, it becomes clear that “which” categories of keywords are gaining momentum based on current trends.

As an example of how current events influence events, the highest number of searches with the word “who” occurred in the days after the 2020 presidential election.

Each type of search engine offers different help to filter the results so that they show the correct information.

So, try the Search Type option because the information provided may be more accurate and useful than the general and potentially noisy “web search” version.

Unlock The Hidden Power Of Google Trends

Free tools are generally considered less useful than paid tools. This is not necessarily the case with Google Trends.

This article lists seven ways to find useful and valuable search links that are more accurate, than other search links from paid tools.

What’s more important is that this article only begins to scratch the surface of all the information available.

Check out Google Trends and learn more ways to combine different types of searches to get more useful information.

Credit: Studio Romantic/Shutterstock

Is Google Trends free to use?

The answer is a free tool from Google called Google Trends. With Google Trends, you can see what people are searching for on Google, and how those searches change over time, by season, and by location so you can get relevant information about what your customers are searching for. online.

Does Google Trend include YouTube? Another important aspect of Google Trends is that you can identify topics that occur in different types of searches. You can also see them through standard web searches and YouTube searches.

How do you find trends on YouTube? To find trending videos on YouTube, click the Search button in the sidebar, then select Trending. You can also access the site directly from your browser. If you need to view trending videos for a different country, change your location by clicking the profile icon in the upper right corner.

How do I use Google trend on YouTube?

To find YouTube search trends using Google Trends, simply search for the topic and select YouTube Search. Then, you can see results based on interest by time and region and related topics and questions.

Does Google Trend include YouTube? Google Trends for YouTube Using Google Trends for YouTube shows you how popular a topic is in relation to other topics on the web. Google Trends shows popular YouTube searches for keywords and topics. However, the results are limited to YouTube search queries rather than web searches.

How do you use Google Trends step by step? To recap, here’s how to use Google Trends:

• Monitor search results.
• Find new keywords.
• Research your niche.
• Check out the latest popular searches.
• Compare key words.
• Optimize for video and eCommerce.
• Show your local audience.
• Do a competitor analysis.

How do I use Google Trends video?

How do you access trends on YouTube?

Trending shows you what’s happening on YouTube and around the world. You can find it by clicking the Search menu at the top of the Home Page. Learn more about trending videos.

How do you view the events? Google Trends Scroll down to ‘What’s happening recently’ to see what’s trending. To customize the location of Google content, click the location icon and hold down the caret, then change the location you want in the box that appears.

Who is #1 on YouTube right now?

Indian music video channel T-Series is the most paid YouTube channel, with 230 million subscribers as of November 2022.

What is the fastest way to grow YouTube Channel 2022?

How To Promote Your YouTube Channel | 9 Steps to Success

• Invest in the quality of your Video. …
• Do YouTube Keyword Research. …
• SEO Optimize Your YouTube Videos. …
• Optimizing YouTube Videos for Watch Time. …
• Invest in High Quality Video Footage. …
• Interviews with Other YouTube Creators. …
• Embed YouTube Videos in Relevant Blog Posts.

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Why we use Google Trends?

Google Trends provides access to an unfiltered sample of actual search queries made to Google. It is anonymized (no one is personally identified), distributed (specify the subject of the search) and aggregated (combined).

What is the purpose of Google Trends? Google Trends adjusts search data to make comparisons between keywords easier. The search results are adjusted to the time and location of the question through the following process: Each data point is divided by the total number of geographical searches and the time range it represents to compare the relative popularity.

What is the most googled thing 2022?

The winner of the most popular keywords is Facebook, with over 1,102,800,000 searches per month. This is followed by YouTube, Amazon, and weather, or âweatherâ for short.

What is the #1 thing searched for on Google?

What is the most searched on Google 2022? The winner of the most popular keywords is Facebook, with over 1,102,800,000 searches per month. This is followed by YouTube, Amazon, and nature, or “nature” for short.