Is Technical SEO a Female Friendly Place to Build My Career? Ask an SEO

Today’s Ask SEO Question comes from Kate. She asked:

I am a newbie in SEO and I am wondering if it is site friendly or not?

I read a lot of male experts in SEO, but what about women? I’m into technical SEO but worry that people won’t consider me as a technical SEO expert.

How can I avoid this imposter syndrome? Thank you in advance!

Kate is not alone. Imposter syndrome is unfortunately common.

A KMPG survey found that 75% of women have experienced inadequacy and self-doubt at some point in their careers.

Here’s a hard truth: SEO is a male-dominated industry.

The 2020 SEO Survey shows a gender gap in SEO, with men outnumbering women by 2-to-1.

But times are changing. We are seeing more women breaking glass ceilings, finding their voices, creating a seat at the table, and sparking change everywhere.

But how do you go about overcoming the negative voice in your head and gender-related career barriers at the same time?

I reached out to women in the SEJ community and asked them to share their stories and advice for Kate or any other woman struggling with self-doubt as she pursues her career in SEO.

Adriana Stein

“First of all, pneumonia is real, so don’t feel guilty about it!

Secondly, there are many women in SEO who are very bright. You can find a whole community of them here. Please join us! There are free mentoring groups here regularly.

As a woman in the SEO industry myself, my best advice is to trust yourself; Believe in yourself, and others will!

Take advantage of every opportunity to learn and improve your skills because your skills will give you confidence. “

Emily Amor

“Imposter cancer is a natural part of the growth process and a sign that you care about what you do.

I have been in the industry for a few years and I still have these moments. Great customer, plus! Give yourself grace and time as you gain experience and confidence in your skills.

There are many women making waves in SEO – now is a great time to jump in.

I believe that being a woman in this profession is attractive to some clients and companies. In the end, customers just want results, not gender feedback. “

Lisa Buyer

Founder & Editor, The Destroyers of Women

“Get certified with certifications from reputable SEO training sources and talk about technical SEO on LinkedIn.

Create a TikTok channel and talk about SEO tech hacks, like Miss Excel. You can learn more about her in this article.

Make a free website and FB or IG live streaming to teach and share ideas with other women in technical SEO. Become a host and invite other female SEO experts to chat. You can talk about how creativity can affect the SEO skills and the intellectual skills of women who already have men.

Finally, be a change agent. Don’t let SEO men rent space in your brain!”

Tessa Nadik

Senior Director of Product, SEO & Content Strategy, Cox Automotive Inc.

“Working in a male-dominated field has its challenges, but if it’s your passion, it’s very rewarding.

I have worked in companies where there are more challenges than necessary, but in the end, I left to find companies that support and advise women in technology, such as Cox Automotive. We have an amazing support system here, women in leadership, leadership, and so on.

I report directly to the SVP of Product & The engineer, at the beginning of our conversation, asked me if I wanted a female mentor as a mentor.

He connected me with a woman in the VP role who has mentored me for the past two years, and it has been a complete game changer for my career. She allowed me to ask difficult and uncomfortable questions and gave me her honest experience and perspective.

I have suffered from imposter syndrome my entire career, and even as Executive Director, I still do. In the past 12 months, I have managed to grow and put my fear aside and leap forward!

I make sure that I am very intentional in my communications, honest with what I am trying to achieve, always ask questions, and speak up when it is something I want to push.

I learned that not every battle is a hill to die on. You should pick a few things that you cannot compromise on and stick to them!

Being a woman in the arts is an amazing opportunity for me personally, and as I succeed and learn more, I get more involved in helping others, because there is room for everyone at the top! I have volunteered and participated in various organizations and partnerships, authored articles, and more to help shed light on these areas. “

Chelsea Alves

Senior Content Marketing Consultant, Rio SEO

“It can be intimidating for women to enter a male-dominated field – whether it’s technical SEO or any other industry.

However, I think it provides an untapped opportunity for women to differentiate themselves and excel in a historically male-dominated industry.

The more women start careers in SEO, the sooner it will be the norm for women to follow this career path and prove that women are just as capable of SEO skills as their male counterparts.

As expected, the biggest risks you take in life are often worth the reward. “

Angie Nikoleychuk

Content Marketing Manager, Search Engine Journal

“I find it helps innoculate myself in a way.

Usually, in these situations, I start thinking about what others have that I don’t. Or someone tried to convince me that I’m not pregnant.

So, before I step into a scary situation, I think about what I will bring to the table. I also find peace in the evidence. When I start to doubt myself, I list all the reasons why I made the decision I made, why I hold my opinion, or why I am there.

And I’m not afraid to admit that I don’t know. It’s good not knowing things. This is when the most interesting conversations and the most learning happens in my experience. “

Maddy Osman

Author of “Writing for Humans and Robots” & Founder, The Blogsmith

“Many technical fields are dominated by men, and SEO is no different. That being said, there are several supportive communities you can turn to: Women in Tech SEO (Slack) and Sisters in SEO (Facebook group).

The founders and members of these organizations are committed to promoting diversity and representation in the field by providing mentorship and learning opportunities.

For women to be recognized as the professional SEOs that we are, it helps to spread the word publicly about the things we work on: in blogs, as talking points, and by helping others on # Twitter SEO. “

Amanda DiSilvestro

“I think the best thing you can do is get your voice and expertise out there on reputable SEO sites (SEJ is a great example, which I believe is also woman-owned and run by women they!).

With enough of your name out there, you can point people to your expertise because not only do you have a great article that shows you know your stuff, but you’re making sure that the big players in the industry trust you. very nice of you to post it.

It’s a lot of work but it’s worth it in the end. Good luck, you got this!”

Olga Zarzeczna

SEO Consultant & CEO, SEOSLY.com

“I also battled depression, and what helped me a lot was to join the Women in Tech SEO group and – first, just there – start sharing my knowledge, ideas, and stories.

Having a lot of support and kind words from there gave me the courage to go beyond this amazing community and jump into deeper waters like Twitter or LinkedIn.

If you are into technical SEO, this is all that matters.

Whenever you start doubting yourself, remind yourself that a white male with 25% of your knowledge would never doubt himself. And neither should you. “

Kayle Larkin

“Yes, SEO is a friendly playing field. You control what SEO content you read online and you control who you work with.

Women who are skilled in the art of SEO are not unicorns. They exist, and they work online. Connect with SEJ contributors on Twitter, and interact in the Facebook groups: Sisters in SEO and Women in Tech SEO.

Welcome to the community, Kate. We are happy to have you here!”

In Closing

Thanks to every woman who participated in this piece.

While many women suffer from imposter syndrome, the good news is that it can be overcome.

And when it comes to fixing the SEO gap, we’re making progress.

It is up to all of us to foster an environment where people of all races and genders are considered, empowered, and can thrive with confidence.

Featured Image: Monkey Business Images/Shutterstock

Can I do SEO for free?

Ubersuggest is a free SEO tool that helps users generate new keywords and content ideas. This tool will give you a great overview of the keyword you are looking for.

Can we do SEO for free? Ahrefs SEO Tool is a free Chrome and Firefox extension that allows you to check for broken links, identify links and highlight nofollow links for any web page. It also generates an SEO report on a page that includes the webpage: Title. Meta description.

Is SEO free on Google?

It costs nothing to appear in organic search results like Google, and making changes to improve your website’s SEO can greatly impact your search rankings over time.

Does Google have free SEO tools?

Google Analytics is one of the best free SEO tools that every digital marketer should use.

Is SEO cost per click?

There are two important differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the SEO-influenced list. The second is that traffic from organic through SEO is free, while traffic from PPC has a cost for each click.

Is SEO paid or free?

SEO is for organic traffic – so it’s not paid or free listings, and SEM is for targeted marketing that you pay for. They can be relevant but only if the website itself is SEO-friendly in the first place, then SEM has a high chance of success.

Do I need to pay for SEO?

How much can you expect to spend on SEO? If you are hiring a great SEO company to implement a local campaign, expect to pay $500.00 per month. A national or international campaign will require a minimum budget of $2,500 to $5,000 per month. Some companies offer a “trial package†at a low price, without a contract.

How much does it cost to run SEO?

The average cost of SEO for a small business is $750 to $2000 per month or $5000 to $30,000 for one-time services. Small companies that invest in SEO consulting services can expect to pay $80 to $200 per hour.

Is SEO a one-time cost?

It is important to remember that this is not a one-time cost. It’s not like you’re going to do SEO for six months, get that number one spot, and then it’s yours forever. SEO is an ongoing process.

Do you pay for SEO to Google?

No. Google does not provide SEO services. Remember, Google is a search engine and they have created their own algorithm to rank websites. If Google provides SEO services, you are essentially paying to be at the top of the search results considering that they will know exactly what to do on your website to get there.

Can I do SEO on my own?

You can do SEO yourself or DIY SEO (Do It Yourself SEO). With some research and a lot of practice, anyone can learn how to do SEO for their business. A quick way to get started with SEO is to enter your URL here and focus your SEO efforts on the recommended content.

Can you SEO without a website?

Many SEO strategies such as increasing traffic for a higher position through the SERPs involve the use of a website. Can SEO be done without a website? Yes. SEO works well with websites but that doesn’t mean that you can’t take advantage of its power without a website.

How do you do SEO for yourself?

For now, here are six steps you should follow to get results with DIY SEO:

• Set up a Search Engine.
• Keyword Research and Key Research Questions.
• Publish Quality Content.
• Review the backlinks.
• Check the Technical Features.
• Be Informed.

Is Google SEO dead?

SEO is still alive and kicking. It is as relevant today as it ever was. If anything, it might even be more important. Today, 53% of all website traffic comes from organic search.

Is SEO dead in 2022? So, will SEO die in 2022? Once again, the answer is no. This article was written by GA, an agency based in London. GA Agency is a multilingual SEO agency with years of experience with the world’s leading brands.

Is SEO worth it in 2022?

Yes, SEO is worth it—in 2022, in the future, in the past, and always. As long as websites and search engines have existed, SEO has been necessary. SEO 10 years from now may be very different from SEO today, but you will always be sure that your website is sending search engines the right signal to find you.

Will SEO exist in 5 years?

SEO will not be eliminated in the next five years because social media and search engines may merge. Facebook is already doing this: they average over 1.5 billion per day. Twitter did the same; they entered into a partnership with Google.

How SEO will change in 2022?

By 2022, expect that the SEO position will be more competitive with the creation of quality content that helps internet users. Content that only tries to capture their audience by including unnecessary sources will not be as effective as it is today.

Is SEO worth learning in 2022?

SEO is an interesting job in 2022 because it gives you access to a variety of opportunities. You can work from home, take on clients, and even start and develop your own websites. In addition, the three most popular websites, Google.com, YouTube.com, and Amazon.com, are major search engines.

Is SEO still worth it in 2021?

So, is SEO still a good investment in 2021, and beyond?! Short answer: Yes! SEO is more important than ever! It is still one of the most powerful digital marketing strategies that produce long-term results.

How SEO will change in 2022?

By 2022, expect that the SEO position will be more competitive with the creation of quality content that helps internet users. Content that only tries to capture their audience by including unnecessary sources will not be as effective as it is today.

Does SEO Still Work 2021?

Don’t be fooled: SEO isn’t dying, but it’s getting better than it was years ago. If you’ve been debating whether to invest in SEO for your business, read on to learn why SEO isn’t dying – but is actually thriving in 2021.

Is SEO Still Relevant 2022?

Will SEO still be relevant in 2022? Yes, of course. Although some SEO strategies that were effective in the past are no longer effective, SEO continues to evolve. Always re-inventing itself to try and match the user’s intent, cut waste, ineffective strategies to be better.

Will SEO exist in 5 years?

SEO will not be eliminated in the next five years because social media and search engines may merge. Facebook is already doing this: they average over 1.5 billion per day. Twitter did the same; they entered into a partnership with Google.

Will SEO be obsolete?

Don’t be fooled: SEO isn’t dying, but it’s getting better than it was years ago. If you’ve been debating whether to invest in SEO for your business, read on to learn why SEO isn’t dying – but is actually thriving in 2021.

How long will SEO last?

SEO should show results within 6 to 12 months. By results, we mean increased traffic and links or conversions.

Does SEO have a future?

SEO is now considered a long-term investment for a business, with results slowly showing over time. SEO is considered almost dead by many webmasters and business owners because of recent search engine algorithms. They believe that SEO is ineffective and will never produce useful results.

What is the future of search engines?

While regular search engines go beyond words and images, this is just the beginning. The major search engines of tomorrow will build on new forms of user interaction such as speech to text, voice assistants, bots, and more.

What is the next generation search engine? Next-generation search engines are considered advanced search engines that are integrated with new technologies, such as embedded AI capabilities. Voice-based search (Google Assistant, Alexa) and Image-based (Google Lens) are considered as future search engines.

What is the future of Google search engine?

“Google is becoming less of a search engine and getting smaller,†said Jessica Bowman, CEO of SEOinhouse.com. This move fundamentally changes Google’s traditional search engine. The search engine giant allows users to perform tasks without visiting a website.

What is the next best search engine after Google?

Here are the top search engines in the world.

• The Best Search Engine in the World: Google.
• Search Engine #2. Bing.
• Search Engine #3. Baidu.
• Search Engine #4.Yahoo!
• Search Engine #5. Yandex.
• Search Engine #6. Ask
• Search Engine #7. DuckGo.
• Search Engine #8. Naver.

Is Google no longer a search engine?

Google is not just another search engine. It is the search engine that many people follow for daily research, product research, and staying up to date with the latest news. Google is also the main search engine focused on SEO and marketing professionals.

What is the use of the search Future?

Unity. The future of research is connectivity across devices and the Internet of Things. Search engines are already well on their way to being everywhere. This is only set to continue to grow, growing in specificity and increasing every ounce of data that search engines can find.

How do the search engines help you as a student?

Also, students use search engines to meet daily information needs, solve problems, increase knowledge, reduce doubts, clarify things, entertain, fulfill other’s interests, etc.

What is the importance of using search?

Search engines essentially act as filters for the wealth of information available on the internet. They allow users to quickly and easily access information that is of real interest or value, without the need to log into irrelevant web pages.

What is the main purpose of Google search?

The main purpose of Google Search is to find text in publicly accessible documents provided by web servers, as opposed to other information, such as images or information in databases. It was developed by Larry Page, Sergey Brin, and Scott Hassan in 1996.

What is the next best search engine?

List of the 10 best search engines in 2022, ranked by popularity.

• Google.
• Microsoft Bing.
• Yahoo.
• Baidu.
• Yandex.
• DuckGo.
• Ask.com.
• Ecosia.

Is there another search engine better than Google?

There are many search engines that you can use instead of Google. If your focus is on protecting your privacy, then search engines like DuckDuckGo, StartPage, and Swisscows are the right choice. And if you are looking to do business in a specific area then you can try to promote your site for Baidu and Yandex.

What is the #1 search engine used today?

Status	Search Engine	Share of visits (% US market via Semrush .Trends)
1	Google	75.71
2	Amazon	11.27
3	Yahoo!	7.24
4	Bing	3.32

What is the best new search engine?

Google. Besides being the most popular search engine covering more than 90% of the world’s market, Google boasts of outstanding features that make it the best search engine in the market. It boasts cutting-edge algorithms, an easy-to-use interface, and a unique user experience.

How much should I pay for SEO optimization?

How much can you expect to spend on SEO? If you hire a great SEO company to run your local campaign, expect to pay $500.00+ per month. A national or international campaign will require a minimum budget of $2,500 to $5,000 per month. Some companies offer a “trial package” at a low price, without a contract.

How much should I pay for SEO optimization? How much can you expect to spend on SEO? If you are hiring a great SEO company to implement a local campaign, expect to pay $500.00 per month. A national or international campaign will require a minimum budget of $2,500 to $5,000 per month. Some companies offer a “trial package†at a low price, without a contract.

How much should an SEO cost?

Average SEO rates are $100-$250 an hour for US SEO agencies. SEO costs range from $2,500 to $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs) Offshore SEO companies can charge $10-$50 an hour.

How much should I pay someone for SEO?

If you are hiring a great SEO company to implement a local campaign, expect to pay $500.00 per month. A national or international campaign will require a minimum budget of $2,500 to $5,000 per month. Some companies offer a “trial package†at a low price, without a contract.

How much does SEO cost for a small website?

How much does SEO cost for small businesses? The average cost of SEO for a small business is $750 to $2000 per month or $5000 to $30,000 for one-time services. Small companies that invest in SEO consulting services can expect to pay $80 to $200 per hour.

How much does SEO cost for a small business?

Based on a survey of 1,200 business owners and over 350 agencies, freelancers, and consultants, the average cost of SEO for Small Businesses is $501-$1,000 per month worldwide. The average cost of SEO for small businesses in the United States is $2,501 to $5,000 per month.