What is a Pillar Page? (How They Can Help Your SEO)

Columns have been an effective way to link and present web content to users and search engines for some time.

In this post, I’ll define what a column page is, how it can help your SEO efforts, and share some examples of column pages in action.

So let’s start with the definition of column pages.

What Is A Pillar Page?

A column page is a landing page on your website that focuses on a key topic, resource, product, or service area.

It allows search engine users to access more relevant content, faster.

The depth of the column pages will vary based on their purpose.

Some may be more minimalistic presentations for quick access to some content (a bit like the role of a content page), while others will be more useful, offering deeper value, supporting related content. .

If you list all the important topics related to your business, each of these can warrant a column.

Columns allow people to have one stop access to a group of related content in a user-friendly way.

They also provide search engines with an intelligent content structure that can be quickly attracted, understood, and therefore ranked highly in the search.

You may have heard about content columns, content centers, content clusters, or column pages in various forums, and effectively, they all represent nuances of the same approach.

If you see a bicycle wheel, in the middle, you have a hub.

From the center, you are very talkative.

In the context of a chart’s content, the center is the chart’s page (the central heading or heading), and the spokes are the areas of related content that point to and from the chart’s page.

A single column page can have multiple pages and other types of content all linking to the column page, either directly, or through subtopics that then link to the main page/column.

The basic interface remains the same – it organizes all related content from one main landing page (the chart page).

I’ll provide some examples shortly to help reinforce this principle so you can see columnar pages in action.

How Can Pillar Pages Help Your SEO?

Before moving on to some examples of column pages, it is useful to better understand how they can help your SEO work.

There are many benefits to creating blog posts on your website, and I cover a few of these next.

Strengthening Topical Authority Signals

Experience, Authority, and Trust (E-A-T) support Google’s guidelines and provide the key to placing a high quality rating on any website.

In short, Google uses E-AT-T as a metric to decide if content is considered high-quality — and if so, it’s likely to increase over time.

This is because it will be considered:

By grouping content together in a simple hierarchy, you make it easier to find, understand, and rank your content.

Your signal is clearly given to help Google’s top guides like E-AT.

This means that you can highlight the areas where you want your business to be relevant online, and rank those topics more accurately and efficiently.

In contrast, consider a website where most of the content is all competing for itself.

Where there is no clear division or hierarchy of topics (or columns) and every time you add a new blog, or article to your website, the amount of noise for search engines and users increases.

You can quickly see why column pages add value.

Here, you can find more information about E-AT and why it is important.

Faster, Simpler, More Complete User Experience

For many years, Google has been promoting the importance of a good user experience for SEO success.

Core Web Vitals (CWVs) is a more recent manifestation of this.

An example of this in practice is the deprecation of websites and content that puts a barrier between the user, and their destination such as neutrals, or sites that display low-quality content.

Site speed and mobile friendliness as ranking factors are some examples.

By using column pages, you can put people in the center of the topic they are interested in.

You can give a solid signal of trust by perfectly delivering meaningful content.

You can showcase your expertise through affiliate links and keep it in a great resource base.

You can improve user engagement signals by making it easy to access relevant content, and encourage them to move into the process of searching for information and making a purchase early.

On top of that, as you focus your resources on specific, high-target pages, you can ensure that they are fast to load, intuitive to interact with, and easy to navigate.

You also facilitate the continuous, daily changes you make to continuously improve them with new data sets.

Here, you can find more details on improving SEO and user experience.

Natural, Value-Based, Link Building

When providing a one-stop shop for people to solve a multitude of related questions, needs, wants, and pain points, in a simple way, you can find tangible trust signals including affiliate links.

Think about all the repeat audience listening to share the full pages of your column with your audience.

With your blogs you provide, free, easy to access, share and promote content resources, perfect for buying links, brand building, and PR.

Added SEO Benefits Of Pillar Pages

There are many more SEO benefits to using blog posts, but typically this will include:

Examples Of Different Pillar Pages

Pillar sites have many different applications and to complete this article, I think it will be useful to share some here.

Product Pillar Page

This part of the example from the Foresters Friendly Society shows how a one page chart can produce:

Photo from Foresters Friendly Society, December 2022

Topic Pillar Page

In these example snippets of the University of East Anglia (UEA) life on the campus landing, you can see how the one page chart gives the user and search engines:

Photo from University of East Anglia, December 2022

Photo from University of East Anglia, December 2022

Photo from University of East Anglia, December 2022

Conclusion

Columns are not only an effective way to organize your website content, they can have significant benefits for your SEO.

By using anchor pages, you can create a faster, more customizable, and overall better user experience on your website – making it easier for users and search engines to interact with it.

If you want to boost your SEO efforts today, put your blog posts to use!

Credit: oatawa/Shutterstock

How did Romans build pillars?

Columns in ancient Greece and Rome were almost always made of marble imported from various places around the Mediterranean Sea. It was formed when limestone, which began life as fossilized fossils, shells, and corals in ancient oceans, was altered by heat and pressure.

How were the Roman columns assembled? While some pillars were carved out of a single stone, as the buildings grew, pillars were built from different drums. These were individually carved and joined together using wooden dowels or iron dowels in the middle of the drums.

How did the Romans raise the pillars? Large wooden jacks, which were examples of Roman ingenuity, would then lift the column into place on each side (see Figure 5).

How were pillars made?

The first pillars were built of stone, some of the same stone. Monolithic columns are among the heaviest stones used in construction. Some stone pillars are created from several pieces of stone, mortar or dry-fit together.

How did the Romans carve the columns? They were taken out of Egypt and taken to Rome. However, most columns are built from sections or drums. Any flutes will be carved into the column once it is set up. The main pillars were painted before they were installed.

How did the Greeks make their pillars?

Columns are carved from local stone, usually limestone or tufa; in many temples of the past, the pillars would have been made of wood. Marble was used in many temples, such as the Parthenon in Athens, which was decorated with Pentelic marble and marble from the Cycladic island of Paros.

How did the Greeks make flutes? The Origin and History of Salt Glass When lumberjacks shave the bark from tree trunks to create wooden posts, vertical gouges are left behind. Although they eventually switched from using wood to stone in their columns, the Greeks continued the practice of carving gouges into the pit.

Why did the Greeks make columns? The Column – The column is the most prominent element in ancient Greek architecture. Columns supported the roof, but also gave the building a sense of structure, strength, and balance.

How did Romans make concrete columns?

The Roman concrete that made this great building possible consisted of cement mortar holding pieces of stone (‘aggregate’), mixed with pozzolana, volcanic sand.

How did the Romans make waterproof concrete? They found that Roman engineers used a mixture of volcanic ash, seawater and lime, which created a chemical that was more likely to mix with seawater, even after the concrete had been technically cured. This âpozzolanic reactionâ causes the formation of crystals in the voids of the concrete.

What made Roman concrete so strong?

Roman concrete is based on water setting concrete. It was durable probably because it was mixed with pozzolanic ash, which prevented cracks from spreading. Recent research has shown that the addition of lime allows the concrete to repair its own cracks.

Why is Roman concrete stronger than modern concrete? Instead of Portland cement, Roman cement used a mixture of volcanic ash and lime to bind the stone fragments. The Roman philosopher Pliny the Elder, described the underwater concrete formations that are a single mass of rock, waves that cannot withstand and are stronger every day.

What is the difference between a landing page and a squeeze page?

The difference between a landing page and a landing page is that a landing page has a single focus on capturing information such as a name or email address, while landing pages provide detailed information to visitors about a product or service in an effort to move them to a conversion.

What are examples of a pressure page? What is a pressure page? Let’s say you’re on Facebook, and you click on a link to one of your favorite sites. You start reading, and about halfway through the story, you’re interrupted with a pipe asking for your email address. That’s the pressure page.

What is the purpose of the pressure page? A squeeze page is a landing page designed specifically to collect email addresses from visitors and potential customers. Pressure pages are designed to use incentives, low power and other psychological techniques to “pressure†the visitor into giving their email.

What is the difference between landing page and page?

Unlike homepages and websites, which are designed for research, landing pages are tailored to a specific campaign or offer and direct visitors to a single call to action. In short, landing pages are designed for conversion.

What is the main purpose of the landing page? A landing page is meant to capture information from contacts in exchange for something of value, such as a sales offer number or business-to-market (B2B) insight in the form of a white paper. Landing pages are different from other web pages because they don’t live in the web permanently.

Do I need a website or landing page? You can have a landing page without a website since landing pages are personal, private. Plus, the tools to create landing pages don’t just rely on technical knowledge, so you or someone on your team can build a landing page, host it on a domain, and start converting traffic. your website.

What is the difference between a landing page and a product page?

Difference Between Landing Page and Product Page A product page will give you the information you need about what the company has to offer, while a landing page will take the offer from the company and present it in an interesting way with a strong message. very smart.

Can the landing page be a product page? A product landing page is a click-through page designed specifically to convince a visitor to convert on a product-related offer. Layout-wise, it looks like a traditional landing page.

What is a product page? What is a product page? A product page is a page on a company’s website that showcases products that a customer can purchase. It is a site that helps customers decide what they want to buy based on various specifications such as price, features, reviews, and product comparisons.

Is landing page same as one page?

Technically no. Always remember the most important thing about a Landing Page is how focused the content is and how specific the goal is. Whereas a one page website can cover from A to Z everything about your store.

How many pages can a landing page have? According to research, business websites with 10 to 15 landing pages will increase conversions by 55%. Additionally, websites with over 40 landing pages increase conversions by over 500%. A single landing page will not reach the entire target audience, and there is no limit to the number of landing pages you should have.

What are the two types of landing pages? 5 Types of Website Landing Pages (and Which One Should You Use)

• Pressure page. The squeeze page is the main landing page. …
• Long Landing Page. Long-form landing pages, also known as marketing letters, are the tellers of the digital marketing world. …
• Click-Through Landing Page. …
• Product Information Page.

What are the two types of landing pages?

5 Types of Website Landing Pages (and Which One Should You Use)

• Pressure page. The squeeze page is the main landing page. …
• Long Landing Page. Long-form landing pages, also known as marketing letters, are the tellers of the digital marketing world. …
• Click-Through Landing Page. …
• Product Information Page.

What is the difference between a landing page and a splash page? While splash pages are windows that deliver limited (but necessary) information before a visitor enters a website, landing pages are separate web pages that are completely separate from your website. Landing pages are used in marketing or advertising campaigns to get visitors to complete a task.

What is the difference between a lead magnet and a landing page? A lead magnet is a valuable gift that you give to your prospects in exchange for contact information such as name and email. The best way to improve that offer is with a click-through landing page. Therefore, a lead magnet landing page strengthens the relationship between the company and the prospect.

Can you have 2 landing pages?

According to research, business websites with 10 to 15 landing pages will increase conversions by 55%. Additionally, websites with over 40 landing pages increase conversions by over 500%. A single landing page will not reach the entire target audience, and there is no limit to the number of landing pages you should have.

Can you have multiple landing pages? Landing Pages Make Customer Segmentation Easy But if you have multiple landing pages with different offers, you get a better understanding of who is working and who isn’t. This allows you to segment your audience, eliminate weak offers, and present your leads with targeted offers.

What are types of landing pages?

Long-term landing pages are reserved for sales landing pages, click-through landing pages, and pricing pages. If you have a great question for your customer, you should probably design a long landing page.

What are the 5 content pillars?

Here are 5 pillars of content marketing that you need to establish before creating content and promoting it:

• Understand your audience. …
• Map content to the customer journey. …
• Create valuable content. …
• Improve your content. …
• Measure, measure and measure.

What are some content pillars? A content source is a comprehensive and informative piece on a specific topic or topic that can be broken down into different sections, units, and modules. Examples of content columns include eBooks, reports, and long-form blogs.

What are the 4 pillars of content? The answer lies in the four pillars of content creation that will help you create quality content that ranks well in search engines: originality, relevance, relevance, and relevance.

What are the three parts of a pillar?

Roman Order Traditionally, a column has a base, a shaft and a capital.

What are the terms of the three parts of the chart? The three parts of a column are the base, the shaft, and the capital.

What is the base of the column called? a foot, in classical architecture, a support or foundation for a column, statue, glass vase, or obelisk. This type of foot can be square, octagonal, or circular. The name is also given to the vertical members that divide the parts of the balustrade.

What are the three types of pillars?

There are five different orders or styles of columns. The first three orders, Doric, Ionic, and Corinthian, are the three main architectural orders of ancient architecture. They were developed in ancient Greece but were also widely used in Rome. The last two, Tuscan and Composite, were developed in ancient Rome.

What were the ancient Greek columns called? Greek columns come in three types, or orders: Doric, Ionic and Corinthian. All three share the same flute column, or barrel. Where they differ is at the top, what is called the main column.

What are the three parts of the Greek column? The order governs all the architectural elements of a Doric temple, such as the pediment, frieze, and entablature. In this article, however, we will focus only on the Doric Order as it pertains to columns, each of which consists of a capital, a shaft, and a base.

What are the 3 Greek orders?

The classical order—characterized by the Doric, Ionic, and Corinthian symbols—serves not only as a description of the remaining buildings, but as a reference point for the architectural and aesthetic development of Greek architecture itself.

What does the Ionic order represent? In general, the Roman Ionic order can be associated with the figure of a woman up to the large masses (woman’s hair) to the flute on the pillar, which shows the folds of the woman’s dress. Many scholars also associated the Ionic Order with wisdom and grace.

What does the Doric column represent? For this reason, the Doric column is sometimes associated with strength and masculinity. Believing that Doric columns could carry the heaviest loads, ancient builders often used them for the lowest level of multi-story buildings, reserving Ionic columns and slender Corinthian columns for the upper levels.

What are pillars in structure?

A column is a vertical structure that provides a point of order in a building or structure. They are often referred to as tunnels or columns and can be constructed of a variety of materials, including wood, stone, or brick. While the terms are used interchangeably, the chart is different from the chart.

Why do you need columns? Columns or columns are vertical elements that support force and bending, transmitting all the weight of the structure to the base. They are one of the most important things that support the process and therefore, their implementation requires special attention.

What is the difference between columns and pillars?

However, while a column does not necessarily have a load-bearing function, a column is a vertical structural member intended to transfer compressive loads. For example, a column can transfer loads from a ceiling, floor, or roof slab, or from a beam, to a floor or foundation.

What is the difference between holes and columns? The difference between Pile, Pier, Column and Pillar Pile is the lowest foundation in a bridge or bridge, the pillars are above the pile structure, the Column is the member of the frame structure mostly while the column is the same.

What is the purpose of the chart? As a strong structure, columns provide strong support for a larger structure. Pillars distribute the load from the roof or ceiling and support the heavy load. In architecture, they often serve to make buildings attractive and are used to display memorabilia.

What are structural pillars called?

Buildings and Columns All columns can be called columns but not all columns can be columns. A page is a vertical structural member of a larger structure and acts as a dynamic foundation of the structure. Columns are generally made from structural steel or masonry.

What is the difference between Ionic and doric columns? Doric, which consists of a base, a spineless ridge, and a simple cap. The Ionic columns include a similar base, but with a more slender ornament and a four-parted cap.

What is a pillar in engineering?

A column or column in architecture and civil engineering is a part of a structure that transmits, through compression, the load of the structure above to other elements of the structure below. In other words, the column is a compression member.

What is the purpose of the chart? A pillar is a large, usually cylindrical or square, solid structure that stands upright as a support in a house or building, either structurally or physically. Columns can be designed to carry loads from the roof, second floors, or roof to help make the building or home safer and more efficient.