Market research is a process of gathering, analyzing, and interpreting information about a given market. It takes into account geographic, demographic, and psychographic data about past, current, and potential customers, as well as competitive analysis to evaluate the viability of a product offer. In other words, it’s the process of understanding who your business is …
Everybody wants to rank high in Google because ranking high leads to more organic traffic. But to understand where you rank in the first place, you’ll need a rank tracker. In this guide, you’ll learn how to choose the right rank tracker for you, and how to use it to improve SEO. But first, let’s …
What is the purpose of Bert? BERT is designed to help computers understand the meaning of ambiguous language in text by using surrounding text to establish context. The BERT framework was pre-trained with text from Wikipedia and can be fitted with question and answer data sets. BERT is important as it tries to ensure that …
Simon White SEO discuss Google RankBrain and BERT Read More »
What does SEO cost in 2021? How much can you spend on SEO? If you hire a top-level SEO company to run a local campaign, expect to pay $ 500 a month. A national or international campaign requires a minimum budget of $ 2,500 to $ 5,000 per month. Some companies offer a “trial package” …
Looking for influencers to promote your product? You’re in the right place. Building your own social media empire can take years, whereas influencers already have the trust and attention of your target audience. All you have to do is pay them to show off your product or service. In this post, you’ll learn how to find and …
How to Find Influencers in Your Niche (6 Easy Steps) Read More »
Public relations (PR) is the practice of positively influencing a brand’s perception by managing communications with the media and the general public. Great PR can lift your brand awareness, build credibility, earn valuable backlinks, drive referral traffic, engage your target audience, and ultimately bring more sales. In this article, you’ll learn about these 9 PR tactics, …
9 Great Public Relations Tactics with Campaign Examples Read More »
Listen müssen kein Clickbait sein. Diese nervenaufreibenden Posts über die besten Kartoffelchips oder die meisten zerrissenen Prominenten, die Sie auf Facebook sehen, geben Listen einen schlechten Ruf. Es ist durchaus möglich, eine großartige Liste über … so ziemlich alles zu schreiben. In diesem Beitrag erfahren Sie, wie Sie genau das tun. Listen, auch Listenposts genannt, …
Struggling to find the right tactics to promote your business? Here’s a list of tactics we’ve used at Ahrefs to grow +65% year-on-year. They’re mostly free. You can use them to promote your business too. Get listed on popular directoriesBlog regularlyCreate YouTube videosRepurpose your content on multiple channelsBuild an email listRun a giveawayGet featured on podcastsWrite …
Core Web Vitals are the speed metrics that are part of Google’s Page Experience signals used to measure user experience. The statistics measure the visual load with the greatest content paint (LCP), visual stability with cumulative layout shift (CLS) and interactivity with first input delay (FID Page experience and the included Core Web Vital statistics …
Let’s first make sure we understand the absolute basics of SEO, including why it matters and how it compares to other marketing channels. Why is SEO important? Most web traffic comes from Google’s organic results. In other words: organic search accounts for more traffic than all other sources of traffic combined. If you read our …
