Local keyword research is the process of finding keywords that people search for when looking for local products and services. Ranking for these keywords drives targeted local traffic to your website and sends more customers your way. But how exactly do you do local keyword research? In this guide, you’ll learn: Why is local keyword research …
Lead generation is the process of attracting, engaging and capturing the interest of your target market. Getting more leads is important because it gives you the ability to nurture your relationship with potential customers and bring them closer to buying your product or service. In this post, you’ll learn 10 different lead generation tactics that …
10 Lead Generation Tactics That Work (With Examples) Read More »
A marketing strategy is your business’s battle plan that guides your future marketing efforts. Having a marketing strategy is more crucial than ever. We’re swamped with new technologies, growth hacks, and “must-try” marketing tactics. A solid marketing strategy will help you to focus on things that really matter and execute them properly. Let me repeat …
How to Create a Marketing Strategy in 5 Steps (with Examples) Read More »
The crawl budget indicates how fast and how many pages a search engine wants to crawl on your website. It depends on the amount of resources a crawler wants to use on your site and the amount of crawling your server supports. More crawling doesn’t mean you rank better. However, if your pages are not …
What Is Crawl Budget and Should SEOs Worry about It? Read More »
Organic search refers to the unpaid search results from a search engine. These results cannot be bought or influenced by advertisers. They are the ones that the search engine finds most relevant to the user’s query. In this guide, we’re going to cover: What types of organic search results are there? In Google, most organic …
What is Organic Search? Everything You Need to Know Read More »
Market research is a process of gathering, analyzing, and interpreting information about a given market. It takes into account geographic, demographic, and psychographic data about past, current, and potential customers, as well as competitive analysis to evaluate the viability of a product offer. In other words, it’s the process of understanding who your business is …
Everybody wants to rank high in Google because ranking high leads to more organic traffic. But to understand where you rank in the first place, you’ll need a rank tracker. In this guide, you’ll learn how to choose the right rank tracker for you, and how to use it to improve SEO. But first, let’s …
What is the purpose of Bert? BERT is designed to help computers understand the meaning of ambiguous language in text by using surrounding text to establish context. The BERT framework was pre-trained with text from Wikipedia and can be fitted with question and answer data sets. BERT is important as it tries to ensure that …
Simon White SEO discuss Google RankBrain and BERT Read More »
What does SEO cost in 2021? How much can you spend on SEO? If you hire a top-level SEO company to run a local campaign, expect to pay $ 500 a month. A national or international campaign requires a minimum budget of $ 2,500 to $ 5,000 per month. Some companies offer a “trial package” …
Looking for influencers to promote your product? You’re in the right place. Building your own social media empire can take years, whereas influencers already have the trust and attention of your target audience. All you have to do is pay them to show off your product or service. In this post, you’ll learn how to find and …
How to Find Influencers in Your Niche (6 Easy Steps) Read More »
