All successful SEO campaigns are based on accurate and comprehensive data. And that process starts with the right keyword research tools. Of course, you can manually collect keyword data yourself. But while you’re saving the cost of a premium tool, manual keyword research is costing you money A good SEO keyword research tool eliminates a […]

A successful search engine optimization strategy includes competitive analysis. The tools available today offer incredible value at generally reasonable rates. They help users do more in less time, and many may find that the tools are so useful that they essentially end up paying for themselves. Here are 10 popular SEO competitive analysis tools, their

It may not look like one of the fancy paid SEO tools you’re used to logging in to, but Excel remains one of the most versatile and powerful tools in the SEO professional’s toolbox. You can use Excel to track and analyze key metrics such as ranking, website traffic and backlinks. Use it to create

Software as a Service (SaaS) is a very unique but profitable business model when combined with a successful marketing strategy. As the cost of hosting cloud networks and applications tends to decrease with additional customers, SaaS companies need to grow their subscriber base quickly to thrive in a competitive market. Over the years, I’ve found

Today’s Ask SEO Question comes from Nick, who asks: “Which period is most important for content analysis? My traffic changes are based on Google Algorithm updates and there is also a certain season. Should I use one year of performance data to influence my strategy or would it be better to use smaller data sets?”

There are many dynamics that affect what appears on Google’s search engine results pages (SERPs). In the current way Google describes search results, SERPs can include text results, visual results, rich elements, navigation features, and more. The more space and real estate you can own on the SERPs, the better your chances of getting the

Google has this SEO case study and success story page since 2019, and they have updated it several times, I believe. Recently, fellow Mariachiara Marsella asked John Mueller if Google could add new case studies. John Mueller responded on Mastodon, “I find it quite challenging for us to do this since the search is so

Mike Blumenthal dropped a simple but thoughtful local SEO tip that every business should do some time in the near future. Check out the featured photos that Google chose to display in your Google Maps pin overlay. Mike said on Twitter, “When the new side map for the Local Pack was introduced last month, I