There is software to track almost all SEO data. For marketers, this is both a blessing and a curse. Access to data helps in making smart marketing decisions and when properly analyzed, helps in a deeper understanding of users. That said, having access to data doesn’t necessarily mean you have to monitor it, especially if …
A successful search engine optimization strategy includes competitive analysis. The tools available today offer incredible value at generally reasonable rates. They help users do more in less time, and many may find that the tools are so useful that they essentially end up paying for themselves. Here are 10 popular SEO competitive analysis tools, their …
10 Tools You Can Use for SEO Competitive Analysis Read More »
It may not look like one of the fancy paid SEO tools you’re used to logging in to, but Excel remains one of the most versatile and powerful tools in the SEO professional’s toolbox. You can use Excel to track and analyze key metrics such as ranking, website traffic and backlinks. Use it to create …
Using Excel For SEO: 7 Important Tips & Tricks You Didn’t Know Read More »
Software as a Service (SaaS) is a very unique but profitable business model when combined with a successful marketing strategy. As the cost of hosting cloud networks and applications tends to decrease with additional customers, SaaS companies need to grow their subscriber base quickly to thrive in a competitive market. Over the years, I’ve found …
A Guide to Business SEO Strategy for SaaS Brands Read More »
Today’s Ask SEO Question comes from Nick, who asks: “Which period is most important for content analysis? My traffic changes are based on Google Algorithm updates and there is also a certain season. Should I use one year of performance data to influence my strategy or would it be better to use smaller data sets?” …
When is the right time to do a content audit for SEO? Read More »
Indexing websites is one of the first steps (after crawling) in a complex process of understanding what web pages are for in order for them to be listed and served as search results by search engines. Search engines are constantly improving how they crawl and index websites. Understanding how Google and Bing crawl and index …
Website Indexing for Search Engines: How Does It Work? Read More »
There are many dynamics that affect what appears on Google’s search engine results pages (SERPs). In the current way Google describes search results, SERPs can include text results, visual results, rich elements, navigation features, and more. The more space and real estate you can own on the SERPs, the better your chances of getting the …
Google has this SEO case study and success story page since 2019, and they have updated it several times, I believe. Recently, fellow Mariachiara Marsella asked John Mueller if Google could add new case studies. John Mueller responded on Mastodon, “I find it quite challenging for us to do this since the search is so …
Google Says Writing SEO Case Studies Is Quite Challenging Read More »
Mike Blumenthal dropped a simple but thoughtful local SEO tip that every business should do some time in the near future. Check out the featured photos that Google chose to display in your Google Maps pin overlay. Mike said on Twitter, “When the new side map for the Local Pack was introduced last month, I …
Local SEO: Check your photos on the Google Maps pin overlay Read More »
Watch out, Google. There is a new player in the search engine scene. Sure, you’ve heard this before, but this time it’s serious. ChatGPT (Generative Pre-trained Transformer) is a large learning model focused on language. Using artificial intelligence (AI) and massive amounts of data, it can interact with users in a conversational manner, answer follow-up …
