The analysis offers DIY tips and a behind-the-scenes look to improve SEO
TEANECK, NJ, USA, March 28, 2022 / EINPresswire.com/ – Wedding industry educator Brian Lawrence has shared an in-depth case study on local and organic search engine optimization (SEO) in which one of the leading DJ companies in the country, Bunn DJ Company, participates. The study, found on Brian Lawrence’s blog, details the in-depth, behind-the-scenes work on Bunn DJ’s website and its impact on Google’s organic traffic, SEO and local rankings. The case study also describes the steps that wedding professionals and other small businesses can take to improve their own SEO.
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While the website implemented and SEO improvements were aimed at increasing the visibility of Bunn’s flagship location for wedding DJs in Raleigh NC, the changes also affected Google’s ranking for wedding DJs in San Diego. CA, wedding DJ in Richmond VA and Charlotte NC. Charleston SC and Bozeman MT offices as well.
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“The result of not focusing on improving the SEO of your wedding business has important, but not often obvious, consequences,” says Lawrence. “When potential customers search for keywords related to your business, if you don’t appear prominently in search results, you’ll lose your chance to win a new customer.”
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