Search engine optimization (SEO) is a difficult area. When you think you have a handle, Google changes the algorithm and what used to work doesn’t work so well. or there is a new item to add to your SEO bag.
Even if you want to write this in SEO as a “cost of doing business”, these constant changes are for a good reason: Google is always trying to better understand how people use the Internet.
Changes to search algorithms are made with the goal of providing users with better and more relevant information.
And while this is great for users, it means that SEO professionals need to be constantly up to date on the latest changes and best practices. And that in itself can be a huge time commitment.
But don’t be afraid, we are here to help.
Tips For Staying On Top Of SEO Trends
Contents
- 1 Tips For Staying On Top Of SEO Trends
- 2 Final Thoughts
- 3 Is SEO a growing industry?
- 4 What is Google’s latest algorithm?
- 5 Is SEO still relevant in 2021?
- 6 How do you stay informed of market trends and the latest marketing technologies?
Whether you’re an experienced SEO professional or just starting out in your career, here are some ways to keep up to date with what’s happening in the industry.
It’s no secret that Google is the main dog in the search engine field.
As of February 2022, it takes up a staggering 92% of search engine market share, which is probably what you would expect for a company that has become a verb that means “look” at the name.
And since Google is a giant, any SEO professional who deserves its salt should make sure to check the Google Search Central Blog regularly.
Targeted by the giant search engine itself; Here you can find official updates to the Google Search Core algorithm, announcements about new search features, and articles on good SEO practices.
Although Google’s blog is optimized for gospel search engines, there are many other valuable resources on the Internet written by digital marketing experts.
We would be failing, of course, if we did not list ourselves first. The Search Engine Journal exists to keep SEO people busy for the sole purpose of keeping the loop.
And even if we humbly consider ourselves the main resource, other blogs and email newsletters that you should read are Kevin Indig, Moz, SEO Fomo and Yoast.
For your convenience, we’ve put together a list of 38 other resources that can help you.
Join Communities And Forums
SEO is a community and professionals love to share their knowledge. It was about participating in two or three communities that led to the launch of the SEJ almost 19 years ago.
Gathering as much knowledge as you can ensures that your strategies are effective and gives you the ranking of the pages you want.
One of the best ways to do this is to read and participate in forums on the subject.
One of the most popular SEO (and almost everything else) communities is on Reddit. Users can create posts, ask questions, and share articles.
The content of this social platform is given “vote” or “down,” depending on the opinion of the community about it. This encourages quality messages to rise to the top, while poor quality ones quickly disappear.
SEO subreddit can be used for job search and troubleshooting, as a strategic sounding board to track new developments in the field.
For people with specific questions, Quora is a great resource.
Designed as a knowledge-sharing site, it allows users to ask questions and at the same time answer the community.
Love it or hate it, there is no doubt that social media has changed the world.
And while the downside is that it allows you to share your thoughts on the connection between your, um, uncle sasquatch, alien, and the murder of JFK, as well as allowing you to connect with people like never before.
And if you don’t use this professionally, you’re missing out on a great opportunity.
Twitter, LinkedIn, and Facebook, as well as Facebook, give you unique access to career-building professionals.
With just a few clicks, you can start getting SEO thoughts from people like Danny Sullivan and John Mueller. Danny & amp; John, here are 202 SEO experts you should follow on Twitter and other social media.
By updating your news feed to include these people, you will not only benefit from the tremendous level of knowledge they share, but you will be assured that you will be aware of any developments in the SEO world.
For your convenience, we’ve put together a list of top SEO experts you should follow here.
Listen To Podcasts
Do you have many other commitments, and you don’t always have time to find out about the latest best practices for browsing the Internet?
Once again, to save modern technology.
Podcasts are a great way to get reliable advice directly from leading industry experts.
And you can consume them anywhere from train to train in the morning on the treadmill during training.
Not sure which podcast to listen to? Don’t worry, we’ve put together a list of the 17 best SEO podcasts in your business.
And it wouldn’t be a complete list without mentioning our Search Engine Magazine Exhibition, where we discuss all the issues of SEO, PPC, social media, content marketing and digital marketing with leading industry experts and authorities.
Watch YouTube Videos And SEO Webinars
Are you old enough to remember what life was like before the Internet?
If so, you’ll probably remember the frustration of inventing things on your own, instead of picking up your phone and watching a quick video tutorial.
Fortunately, bad times are behind us, and we now have access to an unprecedented amount of information, including helpful videos on platforms like YouTube and expert webinars.
Many SEO leaders have YouTube channels where they upload content regularly.
These short videos are usually a great way to get quick advice and find solutions to the problems you face.
The channels worth following are The SEO Video Show, Ahrefs, Matt Diggity (more casual, Mr. Beast Sensation) and of course the Search Engine Journal.
If you have a little more time to devote to your SEO education, webinars are a great way to spread your knowledge.
To learn the highest quality SEO, there are three main contributors: Semrush, BrightEdge, and, you guessed it, Search Engine Journal.
They are usually available on demand if you miss a live presentation, these are effective ways to keep track of what’s happening in the field.
Attend Conferences And Build Your Network
The most valuable resource for any organization is its people. That’s why there’s a whole section called “human resources”.
But, you don’t have to work in the same office, organization, or country to benefit from the knowledge of other SEO professionals.
To ensure your continued success in search engine optimization, it’s important to expand your network.
By getting to know other people in the industry, you can imitate their successful strategies, learn from their failures, and stay on top of what’s trending, and one of the best places to do that is through SEO conferences.
In a pre-pandemic world, there was no better way to put your finger on the pulse of the world of search engine rankings and get in touch with industry leaders than at the summit floor or in the evening cocktail hour. And it was also a great way to make new friends.
Even though Covid-19 put a temporary limit on face-to-face meetings, they are starting again, which means that participants can once again expand their networks and understand how the results of leading SEO professionals are being achieved.
Final Thoughts
If you’ve read this far, thankfully we’ve figured out the importance of staying up-to-date in the ever-changing world of search engine optimization and given you some resources you can use to do just that.
But even if you are someone who loves your job, you probably have other commitments in your life.
And being aware of the latest best practices can feel like a full-time job in itself.
You just don’t have time to spend all day, keeping up with the latest trends and best practices every day. And even if you could, that wouldn’t give you the bandwidth to implement these new strategies.
But that’s why we created this piece: to show you different ways to learn and follow what’s going on in SEO.
Maybe it’s part of your morning routine where after checking your email, you spend some time reading the latest articles.
You may be listening to our regular podcast while you’re stuck in traffic. Or maybe you prefer lunch and study, where you watch webinars while you take a break for lunch.
There is a wealth of SEO information available from many experts to help you move your rankings to the next level.
It’s up to you how to use their information, tips, and tricks to get the most out of them.
Featured image: GaudiLab / Shutterstock
Is SEO a growing industry?
The global market for agency seo services is expected to grow from $ 37,840 million in 2020 to $ 40,920 million in 2021, with a compound annual growth rate of 8.1% (CAGR). The market is expected to reach $ 83.7 billion in 2025 at a CAGR of 19.6%.
How much industry is SEO? The SEO industry is worth more than $ 80 billion. This figure is significantly higher than in 2018 when companies estimated that they would have to spend $ 72 billion on search engine optimization in 2018.
Is SEO still a good career?
‘Yes. An SEO career is a good choice because it is one of the most sought after careers in the field of digital marketing. There are many organizations in the world that can hire better SEO professionals to create better content and thus create more business lines.
Does SEO have a future?
The future of SEO will be to use brand integrity and use partnerships and relationships to build credibility and reputation. Gaining the importance of PR and networking through other websites and media sites will be valuable for SEO success.
Are SEO jobs well paid?
The average salary for a US based SEO professional is $ 60,548 per year. 2. Companies based in CA, CT, NY, and NJ pay the highest annual salaries to SEO professionals ($ 72.6 thousand / average annual salary). Those in UT, PA and IL pay the least (average salary $ 48.7 thousand / year).
Can SEO be a good career?
SEO is a great career opportunity if you are a fan of digital marketing and “all things internet”. It is certainly a career of lifelong learning and development that is attractive to those with high economic potential and competitiveness.
How big is the SEO Industry 2020?
The size of the search engine optimization services market The search engine optimization services market is expected to grow from $ 46,656.2 million in 2020 to $ 103,236.2 million in 2025, at a rate of 17.2%.
How much is SEO 2021?
The average cost of project-based SEO services is over $ 1,000 to $ 1 million. Smaller businesses that use local SEO can spend about $ 1,000 a month on each project. Large business-class companies can expect to pay millions of dollars a month.
Is SEO worth it 2020?
The short answer is that SEO is very effective not only for generating traffic, but also for customers and sales. Don’t worry. The long answer includes research and data, not just mere statements. Most SEOs are included in specific search measures, such as SERPs (search engine results page), rankings, and organic traffic.
How much did SEO 2020 cost?
SEO Spending Statistics Corporate SEO spending has reached $ 47.5 billion by 2020, a testament to SEO’s popularity.
Is SEO a good career 2022?
Yes, SEO is a good career in 2022 because it gives you access to so many opportunities. You can work from home, take in customers, and even start and grow your own websites. In addition, Google.com, YouTube.com, and Amazon.com are the top three search engines.
Will SEO exist in 5 years?
SEO won’t go away for the next five years, as social media and search engines are likely to merge. Facebook has already started doing this: they do more than 1.5 billion searches every day. Twitter has done the same; They partnered with Google.
Is SEO in high demand?
Is SEO growing? Yes, SEO is a growing field where SEO skills and digital marketing are still in high demand. According to LinkedIn, in 2019 there were more than 47,000 job offers that matched the â € œSEOâ € key, and given the increase in digitalization in 2020, those numbers are likely to increase.
Does SEO have a future?
The future of SEO will be to use brand integrity and use partnerships and relationships to build credibility and reputation. Gaining the importance of PR and networking through other websites and media sites will be valuable for SEO success.
What is Google’s latest algorithm?
On June 16, 2021, Google released a & quot; Page Experience Update & quot; an update to the basic algorithm called. load times and stable and changeable page.
What is Google’s algorithm called? PageRank (PR) is an algorithm used by Google Search to rank web pages in search engine results.
How does the Google search algorithm work in 2021?
According to Google, its algorithm aims to promote more useful pages over those that are not available, especially when it identifies “user persistent points”. In fact, this means that the search algorithm gives priority to websites that are properly loaded and displayed in different web browsers (i.e. Chrome, Firefox, etc.).
How do I get to the top of Google search results in 2021?
Table of contents
- Focus on long tail keywords.
- Create high-caliber content regularly.
- Create authoritative backlinks.
- Constantly updating content.
- Follow the decisive steps.
- Go to the top of Google Search Results with WebFX.
How do search engines work 2021?
In 2021, search engines are working with web browsers and advanced algorithms to crawl, index and organize information on the web. The process revolves around web browsers, which crawls the pages that the search engine adds to its index and then organizes and delivers them to users through its search algorithm.
Does SEO Still Work 2021?
So is SEO still a good investment in 2021, and beyond ?! Short answer: YES! SEO is more important than ever! It is still one of the most powerful digital marketing strategies that drive long-term results.
Has Google changed algorithm recently?
The latest algorithm update has started to spread and is expected to have a wide impact and in all languages supported by Google. According to Google’s official release, the update aims to further examine the quality of outbound links on a site.
What was the most recent Google algorithm update?
The 2020 Core Update was the last major update of 2020 and the first major update since May of this year. Like all of Google’s basic updates, the December 2020 basic update was extensive, affecting all languages in websites and SEO.
What’s new in Google Update?
New features in Play Pass and Play Points. Improvements in Google Play Billing. Play Protect’s continuous improvements keep your device safe. Various performance optimizations, bug fixes, and improved security, stability, and accessibility.
When did Google algorithm Change 2021?
Google completed this update on April 22, 2021, but there may have been tremors in the edge cases later, so it took about two weeks to deploy. That update was a big update, but not as big as a regular basic update, data providers said.
Is SEO still relevant in 2021?
SEO is still important and essential if you want your business to have an effective online presence in 2021.
Is SEO Worth It In 2021? The short answer is that SEO is very effective not only for generating traffic, but also for customers and sales. Don’t worry. The long answer includes research and data, not just mere statements. Most SEOs are included in specific search measures, such as SERPs (search engine results page), rankings, and organic traffic.
Why do you need SEO in 2021?
In short, SEO is key because it makes your website more visible, which means more traffic and more opportunities for prospects to become customers. Check out the SEO tools you can use for optimal ranking.
Is SEO dead in 2021?
Don’t be fooled: SEO isn’t dying, but it’s becoming so much more than it was a year ago. If you’ve been debating whether or not to invest in SEO for your business, keep reading why SEO isn’t dying in 2021, but it’s really growing.
How SEO will change in 2021?
Google Page Experience Update One of the biggest predictions of the SEO changes that Google will release this year, the Page Experience Update essentially confirms that the user experience will become a sign of SEO ranking at some point in 2021.
Does SEO have a future?
The future of SEO will be to use brand integrity and use partnerships and relationships to build credibility and reputation. Gaining the importance of PR and networking through other websites and media sites will be valuable for SEO success.
How SEO has changed in 2021?
Google Page Experience Update One of the biggest predictions of the SEO changes that Google will release this year, the Page Experience Update essentially confirms that the user experience will become a sign of SEO ranking at some point in 2021.
Did you know facts about SEO 2021?
In 2021 (so far), Google accounted for just over 70% of global desktop search traffic, with Baidu at 13%, Bing at 12% and Yahoo at 2%. Google has already received (and counted) 360 billion search results this year. Of the billions of searches on a given day, 15% of daily searches are new to Google.
How has SEO changed in 2021?
One of the biggest predictions about the SEO changes that Google will release this year, the Page Experience Update basically confirms that the user experience will become a sign of SEO ranking in 2021. … The website will have a better user experience. likely to gain weight from the search algorithm.
How do you stay informed of market trends and the latest marketing technologies?
We’ve put together five sites along with some helpful tips for monitoring major marketing trends.
- Social networks. …
- Trade associations and industry conferences. …
- Google alerts. …
- Industry blogs and newsletters. …
- Your team.
What are the market trends for 2021? The unprecedented change has changed seven global market trends for 2021, including Target, Agility, Human Experience, Confidence, Participation, Fusion and Talent.
What marketing looks like in 2021?
We’ll see an acceleration with the digital first round. “I see this trend continuing in 2021 through the hyper-personalized outreach we are looking for more creative ways to attract customers and clients, influential direct mail, intimate and interactive virtual experiences, and relevant educational content.”
What does marketing look like in 2021?
“I see this trend continuing in 2021 through the hyper-personalized outreach we are looking for more creative ways to attract customers and clients, influential direct mail, intimate and interactive virtual experiences, and relevant educational content.”
