In the world of business, there are many, many types of marketing. To simplify matters, here are 18 types that have been developed, tried, and tested by generations of marketers from various industries. It’s also likely each one has a dedicated annual conference somewhere in the world. You can find examples of all 18 types around …
Google’s recent move to focus less on title tags when generating SERP titles caused a sensation in the SEO industry in August and September. Feedback from SEOs has been pretty tough. No wonder, considering some of the new system’s initial bugs have occurred. Here is one of the worst title tag reworks I’ve seen: Great …
6 Important Insights About Title Tags (953,276 Pages Studied) Read More »
Startups are always on the lookout for scalable growth tactics that can be done with little or no money. Search engine optimization, or simply SEO, is one of them. SEO doesn’t require a big budget and, if done correctly, brings free traffic that grows almost on autopilot. What’s more, it can boost other marketing tactics and …
We asked Twitter users to recommend their favorite free digital marketing courses and received over a hundred replies: Is there a good FREE digital marketing course that you can recommend? — Tim Soulo (@timsoulo) August 17, 2021 Courses from Google’s Digital Garage, HubSpot Academy, and Ahrefs Academy all got a seal of approval. But what else met the mark? …
17 Free Online Marketing Courses to Learn Digital Marketing Read More »
Link building has been my passion for nearly a decade. Before working for Ahrefs, I worked as a link-building consultant, helping dozens of clients build hundreds of links. What I learned during this time is that you don’t need dozens of link-building tools. You just need a few of the best ones. And in 2021, I’m convinced …
The Only 8 Link-Building Tools You Need in 2021 (Free & Paid) Read More »
The keywords you choose can make or break your SEO campaign. If you make wise keyword choices, you will produce content with the potential to attract valuable organic search traffic month after month. If you pick the wrong keywords, your content will attract little or no traffic. So how do you choose the right keywords …
There are two sources of keyword search volume data that comes directly from Google: Google Search Console (Terms of Service) and Google Keyword Planner (GKP). We decided to compare the numbers between the two and see how much they match. Terms of Service is widely regarded as the “single source of truth” for accurate keyword …
Comparing Search Volumes for 72k Keywords [A Study by Ahrefs] Read More »
SaaS marketing is the process of building awareness, increasing interest, and acquiring more customers for a software-as-a-service (SaaS) product. As a SaaS company ourselves, we’re no strangers to the process. In fact, we’d like to think we’re more than decent at it. Not only have we reached an eight-figure ARR, but marketers also frequently analyze …
What is SaaS Marketing? 8 Tactics We Use at Ahrefs Read More »
You’ve probably noticed that there’s a lot of jargon and abbreviations in SEO. So we curated and categorized all the important SEO terms and their definitions below. Click to find a particular term you’re interested in, or keep reading for all definitions. # | A | B | C | D | E | F | G | H | I | J | K | L | …
Everyone wants organic traffic to landing pages because they convert so well. And although it can be harder to rank a landing page in Google compared to, say, a blog post, it is possible. Just look at this landing page from Asana. The entire page is designed to drive people toward the free trial. Every new click …
How to Create & Optimize Landing Pages for SEO (Step-by-Step Guide) Read More »
