Das Suchvolumen ist wahrscheinlich die am häufigsten verwendete Kennzahl im SEO. Es hilft uns, die Popularität verschiedener Keywords zu messen und den Suchverkehr vorherzusagen, den wir durch das Ranking für sie erhalten können. Aber allzu oft nehmen unerfahrene SEOs die Keyword-Suchvolumenmetrik für bare Münze, was zu schlechten Marketingentscheidungen und der Verschwendung wertvoller Geschäftsressourcen führt. In …
DropBox hat sein Wachstum bekanntlich durch die Nutzung seines Produkts beschleunigt – es verschenkte Speicherplatz für jede neue Empfehlung an sein Geschäft. Diese Integration von Produkt und Marketing war damals neu. Sean Ellis, damals der erste Vermarkter von DropBox, prägte es „Growth Hacking“. Ein anderer Vermarkter, Andrew Chen, nannte Wachstumshacker die „neue Marketing-VPs.“ In Verbindung …
People often say that long-tail keywords are easier to rank for and convert better. But is this actually true? It depends. There are two different types of long-tail keywords, and some are no easier to rank for than their short-tail counterparts. In this article, you’ll learn the differences between the two types of long-tail keywords …
What They Are and How to Get Search Traffic From Them Read More »
There’s only so much time in a day, and you want to be sure you’re spending your content efforts wisely. Here are 11 powerful content marketing ideas you can start today: Publish a 10X guest post Do a tweetstorm Create a newsletter that excites subscribers Host a webinar series Create checklists, templates, or tools Give away the kitchen …
11 Powerful Content Marketing Ideas for 2021 (With Examples) Read More »
Marketing channels are tools and platforms that you use to communicate with a target audience. In today’s world of digital media dominance and consumers turning prosumers, marketing needs to employ an omnichannel marketing strategy. That means all of the marketing channels you can think of must work together to create a seamless experience. In this …
8 Effective Marketing Channels in 2021 (And How We Use Them) Read More »
There are many tools and features in Ahrefs that can help boost your SEO/marketing efforts. But to a complete newbie, our SEO platform can seem overwhelming. So if you lack experience in SEO tools like Ahrefs, I have selected 11 simple and super actionable use cases that you can try right now and get immediate …
In the world of business, there are many, many types of marketing. To simplify matters, here are 18 types that have been developed, tried, and tested by generations of marketers from various industries. It’s also likely each one has a dedicated annual conference somewhere in the world. You can find examples of all 18 types around …
Google’s recent move to focus less on title tags when generating SERP titles caused a sensation in the SEO industry in August and September. Feedback from SEOs has been pretty tough. No wonder, considering some of the new system’s initial bugs have occurred. Here is one of the worst title tag reworks I’ve seen: Great …
6 Important Insights About Title Tags (953,276 Pages Studied) Read More »
Startups are always on the lookout for scalable growth tactics that can be done with little or no money. Search engine optimization, or simply SEO, is one of them. SEO doesn’t require a big budget and, if done correctly, brings free traffic that grows almost on autopilot. What’s more, it can boost other marketing tactics and …
We asked Twitter users to recommend their favorite free digital marketing courses and received over a hundred replies: Is there a good FREE digital marketing course that you can recommend? — Tim Soulo (@timsoulo) August 17, 2021 Courses from Google’s Digital Garage, HubSpot Academy, and Ahrefs Academy all got a seal of approval. But what else met the mark? …
17 Free Online Marketing Courses to Learn Digital Marketing Read More »
