Google Search advocate John Mueller and analyst Gary Illyes share SEO tips for news publishers during a recent office hours Q&A session. Taking turns answering questions, Mueller addresses proper use of the lastmod tag, while Illyes discusses the benefits of separate sitemaps. When To Use The Lastmod Tag?Contents1 When To Use The Lastmod Tag?2 Separate […]

Gary Illyes Google Analytics provides guidance on large robots.txt files, the SEO impact of website redesigns, and the correct use of canonical tags. Illyes is taking questions submitted via LinkedIn direct message and answering them publicly, providing valuable insights for the SEO community. It’s already in the news that a Google employee shares SEO tips.

Of the many functions available in Google Ads, there are a few that are my favourites. And sitelink assets – formerly known as sitelink extensions – are at the top of my list. Why? Because they are so versatile. You can do almost anything with them if you think through your strategy carefully. For example,

The founder of the Yoast SEO plugin, Joost de Valk, has published a critical assessment of WordPress’ user interface (UI), saying it makes it “harder to use” and may be the reason WordPress is losing market share to companies like Wix and Shopify. The official WordPress design philosophy states that they want to make WordPress

Google has updated its Discover Follow channel guidelines to highlight the importance of two elements Google has updated its guidelines for Google Discover channels to highlight the most important elements that should be included in a feed to be properly optimized. Google Discover FeedContents1 Google Discover Feed2 Updated Guidance for Google Discover Follow Feature3 Google

SEO generates twice as much revenue as other channels. DesignRush has published the best SEO agencies that help brands reach more potential customers and drive sales. , /PRNewswire-PRWeb/ — According to BrightEdge, organic search generates 2x more revenue for B2B companies compared to any other channel. SEO also holds the majority share of trackable web

Search Engine Land » SEO » Google Updates Image SEO Best Practices and Google Discover Docs Google has made a couple of tweaks to two of its SEO-related help documents. The changes include specifying that the title and link elements are most important to the RSS feed that follows Google Discover, and that Google parses

Version 20.0 released by Yoast introduces major changes to the user interface intended to make it easier to optimize a WordPress website. New User InterfaceContents1 New User Interface1.1 A Yoast Settings Card1.2 Yoast API Integrations Page2 How long does it take for Yoast SEO to work?2.1 Does Yoast SEO actually work?2.2 Does SEO work instantly?2.2.1

All successful SEO campaigns are based on accurate and comprehensive data. And that process starts with the right keyword research tools. Of course, you can manually collect keyword data yourself. But while you’re saving the cost of a premium tool, manual keyword research is costing you money A good SEO keyword research tool eliminates a