Most people choose WordPress as their website’s CMS because it’s easy to use and SEO friendly out of the box. Both of these things are true, but it’s important to remember that WordPress is just a content management system (CMS). So the mere fact that you’re using WordPress isn’t enough to rank on search engines. Luckily, …
Over the past few years I’ve seen more and more people say that links are dead, don’t matter to rankings, or have lost their meaning. Links are a confirmed important ranking factor, so I thought it would be interesting to test their effect. Instead of linking to pages, I thought the easiest way to test …
Do Links Still Matter for Rankings? A Study by Ahrefs Read More »
Many people believe that having multiple pages about the same thing confuses search engines and leads them to rank the “wrong” page. In the words of Patrick Stox, this whole idea is “preposterous.” He’s right. Having multiple pages about the same thing can lead to unexpected or undesirable rankings, but it doesn’t always mean that …
Local SEO is the process of increasing your business’s presence in local search to attract more customers or clients. Plenty of guides show you how to do local SEO from start to finish. But they can be daunting, as it’s a complex subject. So, in this guide, we’ll keep things simple with eight tips to …
Es ist unmöglich, Ihre SEO-Bemühungen zu priorisieren und eine Genehmigung zu erhalten, ohne zu wissen, was für Ihre Website funktioniert und was nicht. Das liegt daran, dass Sie keine rationalen Entscheidungen treffen können, ohne zu wissen, welche Ihrer SEO-Bemühungen zu Ihren SEO-Zielen beitragen (und nicht). In diesem Leitfaden erfahren Sie, wie Sie dieses Problem mithilfe …
Das Suchvolumen ist wahrscheinlich die am häufigsten verwendete Kennzahl im SEO. Es hilft uns, die Popularität verschiedener Keywords zu messen und den Suchverkehr vorherzusagen, den wir durch das Ranking für sie erhalten können. Aber allzu oft nehmen unerfahrene SEOs die Keyword-Suchvolumenmetrik für bare Münze, was zu schlechten Marketingentscheidungen und der Verschwendung wertvoller Geschäftsressourcen führt. In …
DropBox hat sein Wachstum bekanntlich durch die Nutzung seines Produkts beschleunigt – es verschenkte Speicherplatz für jede neue Empfehlung an sein Geschäft. Diese Integration von Produkt und Marketing war damals neu. Sean Ellis, damals der erste Vermarkter von DropBox, prägte es „Growth Hacking“. Ein anderer Vermarkter, Andrew Chen, nannte Wachstumshacker die „neue Marketing-VPs.“ In Verbindung …
People often say that long-tail keywords are easier to rank for and convert better. But is this actually true? It depends. There are two different types of long-tail keywords, and some are no easier to rank for than their short-tail counterparts. In this article, you’ll learn the differences between the two types of long-tail keywords …
What They Are and How to Get Search Traffic From Them Read More »
There’s only so much time in a day, and you want to be sure you’re spending your content efforts wisely. Here are 11 powerful content marketing ideas you can start today: Publish a 10X guest post Do a tweetstorm Create a newsletter that excites subscribers Host a webinar series Create checklists, templates, or tools Give away the kitchen …
11 Powerful Content Marketing Ideas for 2021 (With Examples) Read More »
Marketing channels are tools and platforms that you use to communicate with a target audience. In today’s world of digital media dominance and consumers turning prosumers, marketing needs to employ an omnichannel marketing strategy. That means all of the marketing channels you can think of must work together to create a seamless experience. In this …
8 Effective Marketing Channels in 2021 (And How We Use Them) Read More »
